Wrigley is encouraging consumers to get up close and personal with its new campaign for the Extra range.
A major new six-month TV campaign hit screens this week with a 60-second umbrella ad to support the range of mints, gum and breath strips.
Separate executions for the three brand variants will follow, all under the new strapline ‘Extra - get a little closer’.
Extra gum will also carry a new ‘click and win’ on-pack promotion later this summer, while Extra Mints will be supported by a big sampling campaign as part of the £18m marketing spend for this year.
The manufacturer has given out 1.3 million samples of Thin Ice and will continue throughout the summer with three million mints distributed via national door drops and through an initiative with Burger King.
“This major new campaign is set to reinforce Extra’s position as the UK’s leading mouth freshening brand,” said Jo Hartop, Wrigley’s head of communications. “These creative new advertisements will increase brand popularity.”
A major new six-month TV campaign hit screens this week with a 60-second umbrella ad to support the range of mints, gum and breath strips.
Separate executions for the three brand variants will follow, all under the new strapline ‘Extra - get a little closer’.
Extra gum will also carry a new ‘click and win’ on-pack promotion later this summer, while Extra Mints will be supported by a big sampling campaign as part of the £18m marketing spend for this year.
The manufacturer has given out 1.3 million samples of Thin Ice and will continue throughout the summer with three million mints distributed via national door drops and through an initiative with Burger King.
“This major new campaign is set to reinforce Extra’s position as the UK’s leading mouth freshening brand,” said Jo Hartop, Wrigley’s head of communications. “These creative new advertisements will increase brand popularity.”
No comments yet