Arla has continued its NPD drive with the launch of a new range of quark cheese products.
Arla Quark launched this week in Asda in plain (rsp: £2.20/500g), cherry tomato & basil (rsp: £1.25/250g), and garlic & herb (rsp: £1.25/250g) variants and was the latest in a long line of Arla-branded products to be launched since the start of last year.
The launch of the fat-free soft cheese range will be supported by a series of 30-second online videos with recipe ideas for quark. Arla is pitching the newcomer as an alternative to ingredients such as ricotta, mascarpone and other soft cheeses.
“With health and wellbeing so much on the agenda and the growing popularity of quark as a healthy ingredient to cook with, we believe Arla Quark is launching just at the right time to capitalise on this trend,” said senior cheese brand manager James Prentice.
“Arla Quark is the perfect example of Arla’s commitment to provide healthy innovation from milk and the cheese team has further plans for more Arla-branded cheese innovation in the future.”
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