Soreen has expanded its range within the convenience snacking category with the launch of Malt Loaf Bar, a snack-sized version of the brand’s original malt loaf.
Available exclusively at the Co-op from 15 June, the NPD will be available in a meal deal or with a 75p rsp. Each individually wrapped bar contains 130 calories.
The launch followed the “success in sales and consumer demand” for Soreen Lunchbox Loaves, said marketing director Bethan Brown.
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