Tesco has revamped its mobile phone business and is rolling out a marketing drive to draw in customers.
The company has overhauled its tariffs and developed a new brand image to stand out from rival operators, with a cyan blue colour scheme reflecting its parent brands, Tesco and O2.
The retailer said the bold new look clearly signalled Tesco Mobile’s credibility as a network operator.
Tesco Mobile has also replaced its four tariffs with a single pay-as-you-go version to keep the network simple and easy to use. Calls cost 20p a minute and texts are 10p.
The network operator said 80% of its customers’ calls were made to five numbers, so the new tariff now offers half-price calls and texts to five friends.
Customers who top up by £15 or more in a month can also benefit from 500 free texts or 150 free minutes.
The network operator was established in 2003 and uses telecoms specialist O2 to deliver its service.
The company has overhauled its tariffs and developed a new brand image to stand out from rival operators, with a cyan blue colour scheme reflecting its parent brands, Tesco and O2.
The retailer said the bold new look clearly signalled Tesco Mobile’s credibility as a network operator.
Tesco Mobile has also replaced its four tariffs with a single pay-as-you-go version to keep the network simple and easy to use. Calls cost 20p a minute and texts are 10p.
The network operator said 80% of its customers’ calls were made to five numbers, so the new tariff now offers half-price calls and texts to five friends.
Customers who top up by £15 or more in a month can also benefit from 500 free texts or 150 free minutes.
The network operator was established in 2003 and uses telecoms specialist O2 to deliver its service.
No comments yet