ICE CREAM 1

Brits unsure on portions as 17% admit ice cream binges 

An exclusive poll for The Grocer reveals shopper confusion on portion size. So how much ice cream should be in a portion? 

Buyer Q&A: dairy free ice cream ‘has yet to go mainstream’

We quiz buyers from Costcutter and Spar on how ice cream can grow, whatever the weather, and respond to health concerns. 

Creative challenge: what’s next for functional ice cream?

Protein ice cream is established. So, what’s next for functional ice cream? We task retail design agency Sheridan & Co with finding out…

Top 10 global innovations: buffalo ice cream to gelato pops

With the help of Mintel, we’ve scoured the globe to find the best ice cream innovations. Here’s what we came up with…

The Italian job: Joe Delucci’s sales double as gelato booms

With Brits developing a taste for Italian ice cream, we sent category reports editor Rob Brown to Turin to find out what all the fuss is about…

Luxury ice cream shines with £17m growth as singles melt

With Brits forking out more on posher ice cream, which retailers are cashing in on the luxury trend?

Is dairy free ice cream a flash in the pan?

The free from market is in healthy growth but is there a real opportunity for dairy free in the ice cream aisles?

Revealed: The hottest ice cream launches of 2015

With the help of IRI, we’ve crunched the numbers on ice cream’s biggest innovations in 2015. So who’s made the top three?

Ice cream brands slash ad spend by 11.8%

The category’s biggest advertisers splashed out £13.9m on traditional advertising as Magnum cut spend by nearly half. What did they spend it on? 

Promotions matter: ice cream muscles in on meal deals 

Luxury ice cream’s growth has been driven partly by greater use of promotions. Which brands have cashed in? 

10 Things You Need To Know About... Ice Cream