Confectionery: gum
This advert, which jets around the world to a soundtrack provided by 2 Unlimited’s Europop techno hit No Limit, treads the line between camp fun and blatant stereotyping. An Alpine beauty in lederhosen plays an Alphorn, an Aborigine blows on a didgeridoo, a hot Hawaiian babe cavorts with a conch. Consumers seemed to see the funny side: value and volume sales were both up.
See the full list of The Grocer’s Top Campaigns of 2013.
No comments yet