Mouthwashes
Corsodyl has used images of beautiful models with missing teeth for a while now, but this year gave it a new and visually striking spin. A warning about not ignoring bleeding gums is accompanied by the image of a woman bleeding from the corner of her eye, like one of the vampires from True Blood. It’s a shocking approach that has helped drive strong sales growth for the brand.
See the full list of The Grocer’s Top Campaigns of 2013.
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