Greggs on a roll as it keeps up with lunchtime pace

Greggs has undergone a truly “impressive transformation of its product offer” said our judges in crowning the chain food-to-go retailer of the year. 

From a baker known best for its sausage rolls, the retailer has morphed into a serious competitor on the UK high street when it comes to the lucrative lunchtime rush, with a “healthy and indulgent” range that is “switched on to changing consumer tastes.”

With a major £100m investment announced in March 2016 to overhaul its supply chain and compete in the “dynamic food-to-go market”, the retailer opened 145 new stores in the past 12 months, 157 franchises across travel hubs and c-stores, with a further 208 outlets refitted with its brand new bakery on the go concept. Such progress shows “great focus” said one judge. “Brilliant,” said another. All in all “an outstanding performance”.

And it still does a great sausage roll.