Ale & stout
When it comes to advertising, Guinness has faltered somewhat in recent years. But it was back on form with Clock and the recent viral hit Friendship, which features six guys playing wheelchair basketball - only to reveal at the end of the game that just one needs the device. Part of its Made of More push, the ads also seem to have helped slow the decline shown in last year’s Top Products survey.
See the full list of The Grocer’s Top Campaigns of 2013.
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