Kitchen towels
No one actually rinses out and re-uses kitchen roll, do they? This fact sort of renders the basic premise of this ad - that we can say ‘adios’ to the (usually germ-ridden) kitchen cloth - completely redundant. Nonetheless, we’re still charmed by ‘Juan Sheet’ - a Hispanic Nicolas Cage in the making (if you were looking, Hollywood) - and his antics.
See the full list of The Grocer’s Top Campaigns of 2013.
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