One pesky piece of plastic proved a spanner in the works for Mars in February. After the discovery of it in a German Snickers bar, the supplier swiftly pulled a month’s production run of Mars, Milky Way, Snickers and Celebrations. It would have hurt - the Netherlands factory responsible makes 27 million bars a day and distributes to 60 countries. But being seen to act swiftly was the only sensible option.
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