Archive of all Arla articles – Page 21
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News
Douglas finds an Anchor man
The biggest shock of the year came in the autumn, when arch rivals New Zealand Milk and Arla Foods teamed up to take on Unilever in the yellow fats aisles with the combined brand strength of Lurpak and Anchor. Coca-Cola and Procter & Gamble...
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News
The coming together of arch rivals Anchor and Lurpak astoni
The merger of the New Zealand Dairy Board's EU dairy products business into Arla Foods is still subject to regulatory approval. But now the dust has settled on the initial announcement, many industry insiders think the move is a sensible one in the...
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News
The Grocer focus on Denmark: Dairy
Packing it in at home and abroad The creation of Arla Foods gave Denmark new clout on world markets and in meeting the demands of global multiples. But their is no complacency at the giant as new product development testifies, says Ed Bedington...
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News
The Grocer focus on Denmark: Lurpak Centenary celebrations
Arla is preparing to celebrate a special birthday this year as its premier brand Lurpak marks 100 years. When Lurpak first began arriving from Denmark, at the beginning of the last century, it was shipped in wooden barrels the size of beer kegs....
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News
Bob's on the job for Arla yogurts
Arla Foods is bringing out a range of Bob the Builder fromage frais and yogurt. Available from October 9, the fromage frais comes in packs of six in strawberry & raspberry, strawberry & peach and strawberry & blackberry flavours (rsp £1.09). It...
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News
A toast to Douglas
Arla Foods aims to harness the appeal of Lurpak brand ambassador Douglas with a limited edition toast rack pack offer from September 1. The packs, which follow last year's Douglas butter dish offer, are priced at £3.19 and include two 250g packs...
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News
The Grocer focus on the dairymen: Arla
Milking the market for all it's worth Arla's most famous inherited brand has to be Lurpak. The spreadable variant has brought a growing number of younger consumers back from margarine to the dairy fixture, according to business unit controller...