Latest Asda News and Analysis – Page 116
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Aldi sets out its 99p stall with TV ad for 140 lines
Aldi is trumpeting its value credentials to consumers by advertising 140 lines at just 99p. The discounter has compared its 99p lines with similar products offered by Tesco and Asda and claims that buying 100 of them could save the consumer up to...
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Asda trials specialist Irish chilled products
Asda is introducing a new range of speciality Irish foods into selected stores for a four-month trial this summer.Sourced from 14 Irish food companies, the 33-product range will be stocked in 14 Asda stores from May to September. The range...
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Andrew Jones back in production after blaze
Pie producer Andrew Jones has literally risen from the ashes - resuming pie production within a week of the fire that extensively damaged its Huddersfield factory.The company, which supplies pies, sausage rolls and pasties locally to Asda...
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Dundee smokers offered Asda vouchers to give up
The Scottish Government has signed up 101 Dundee residents for a pilot scheme that rewards smokers with Asda vouchers if they give up cigarettes. The smokers will each get a £12.50 electronic credit to spend at Asda per week they don't...
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Asda online sales up 60% as web delivers 35% growth to £3bn
Shoppers spent an extra £1bn on online groceries in the past year, new research seen exclusively by The Grocer reveals. Online sales of groceries at Tesco, Asda, Sainsbury's and Ocado increased 35% to £2.9bn [TNS 52w/e 22 March 2009] to account for...
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Will Asda's blind e-auctions leave suppliers in the dark?
Asda has decided to bring back the e-auction. While it stands to benefit from more efficient negotiating, suppliers are not so happy. James Ball reports
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NewsAsda's local food sales up 41% with lines outselling own label
Asda has revealed a massive uplift in local food sales in the wake of an £80,000 piece of consumer research. Sales have risen 41% in England and Wales in the past year, it announced this week, while sales in Scotland and Northern Ireland were...
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Asda brings back online auctions to decide prices
Asda has provoked anger by reviving blind online auctions with its own-label suppliers. Under the controversial system, suppliers are required to submit their lowest price via a website for products they either already supply or want to...
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Lazy Town star joins forces with Asda to push 'sports candy'
Asda has teamed up with Magnús Scheving, star of kids' TV show Lazy Town, to promote its Great Stuff range of fruit and veg. The supermarket said it wanted to make it easier for parents to encourage their children to eat healthily and would...
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NewsRetail Pricing: Asda may be cheap, but it lags behind on promotions
Asda isn't shy when it comes to telling the country all about its deals. But how promotion-happy is it really? James Ball deciphers the figures
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Asda and Tesco consider further halal counters
Asda and Tesco are increasing the number of halal counters in stores in a bid to cater more fully to their Muslim customers.Asda is set to double the number of National Halal Food Group concessions from 10 to 20, creating 200 jobs this year,...
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Saturday Essay: Make the recession work for your business
Why Asda will be adopting a Dragons' Den-style approach to product sourcing at this year's IFE
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Asda set for overhaul of own label
Asda is to overhaul its own label ranges after bringing in the marketing director of McCain, Simon Eyles, to oversee development. "We want to develop own label in a way that it is chosen for product benefit rather than just price," said...
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Asda bolsters marketing team with new recruits
Asda has shaken up its marketing department with the appointment of several new figures, including the man behind the advertising campaigns for Cadbury's drum-playing gorilla and the Skoda cake.Mark Sinnock has been poached from Asda's...
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Baker heads board overseeing Nectar
Former Asda and Boots executive Richard Baker has been appointed chairman of the European advisory board that oversees the Nectar reward scheme. The advisory board will advise Groupe Aeroplan on how it can grow its loyalty programmes, such as...
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NewsUp to half the lines in latest 'Rollback' offer just 1p saving
Asda might be rolling back prices every day, but many of them aren't rolling all that far, as research by The Grocer reveals up to half Asda's price cuts are only 1p reductions. Last week Asda announced that it would cut a further 5,000...
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Asda adds to share with 400,000 new shoppers
More than 400,000 new shoppers visited Asda in the past three months, new figures from Nielsen reveal, as the supermarket giant continues to grow its share of the UK grocery market.
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NewsAsda considers online cross-border shopping
Asda is trying to extend its online shopping service to the Republic of Ireland so shoppers can take advantage of the weak pound and buy groceries through stores north of the border. Asda CEO Andy Bond said that although there were no plans...
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'Cheesegrater' Blackhurst to slice 10 more categories at Asda
Asda is removing duplicate brands from 10 more categories. Chloe Smith asks how suppliers will be hit by the range rationalisation
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Boyle-in-the-bag gong for Asda academy
Tenuous celebrity-grocery crossover of the week: Slumdog Millionaire auteur Danny Boyle transports his filmmaking trophies around in a supermarket carrier.