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Britain's Biggest Alcohol Brands 2017
Britain's Biggest Alcohol Brands 2017
RANK   BRAND SALES CHANGE  
  up/down   £m % £m
1 0 Stella Artois 527.0 -2.1 -11.3
2 0 Smirnoff 487.6 2.8 13.4
3 0 Fosters 404.1 -8.1 -35.6
4 2 Budweiser 368.7 18.6 57.8
5 -1 Carling 322.8 1.1 3.6
6 -1 Hardys 293.6 -4.5 -13.7
7 1 Strongbow 283.6 3.9 10.6
8 1 Jack Daniels 222.7 1.2 2.7
9 3 Gordons 213.0 12.6 23.9
10 3 Grouse 209.9 15.9 28.7
11 -4 Carlsberg 209.1 -24.4 -67.6
12 -1 Echo Falls 179.2 -6.1 -11.7
13 -3 Blossom Hill 177.0 -17.5 -37.4
14 0 Glen'S 152.0 -7.6 -12.5
15 0 Bells 151.9 -9.9 -16.7
16 4 Kopparberg 146.3 14.9 19.0
17 2 Kronenbourg 132.9 10.1 12.2
18 0 Mcguigan 130.8 7.8 9.5
19 12 Corona 125.3 28.8 28.0
20 9 Barefoot 125.2 28.0 27.4
21 -5 Russian Standard 125.1 1.9 2.4
22 1 Peroni 121.9 13.8 14.8
23 -6 Bacardi 117.9 -3.7 -4.5
24 -3 Casillero Del Diablo 116.0 2.2 2.5
25 2 Captain Morgan 115.1 16.1 16.0
26 -4 Baileys 107.8 2.2 2.3
27 1 San Miguel 105.8 5.7 5.7
28 -3 Guinness™ 102.4 1.5 1.5
29 1 Isla Negra 101.1 4.9 4.7
30 -4 Jacobs Creek 98.9 0.9 0.9
31 -7 Gallo 98.5 -0.3 -0.3
32 3 Campo Viejo 94.7 15.5 12.7
33 -1 Yellow Tail 92.1 0.9 0.8
34 8 Coors Light 87.5 24.2 17.1
35 -2 Becks 87.3 2.1 1.8
36 4 Bombay 78.0 12.1 8.4
37 -1 Whyte & Mackay 75.4 -6.0 -4.9
38 0 Wolf Blass 74.4 -0.7 -0.5
39 -5 Grants 72.2 -12.9 -10.7
40 -1 John Smiths 71.1 -3.0 -2.2
41 2 Heineken 68.0 5.2 3.3
42 7 Villa Maria 65.4 18.8 10.3
43 4 Hen 61.3 5.2 3.0
44 -3 Kumala 59.9 -13.9 -9.6
45 1 Courvoisier 59.5 2.5 1.4
46 -1 Tennents 59.0 0.1 0.0
47 5 Brancott Estate 54.3 8.8 4.4
48 -4 Bulmers 54.2 -13.8 -8.7
49 4 Magners 53.1 9.7 4.7
50 -2 Oyster Bay 53.1 -5.3 -3.0
51 -14 Lindemans 53.0 -30.0 -22.7
52 -2 Three Barrels 52.8 4.9 2.5
53 1 Absolut 52.2 14.5 6.6
54 20 Thatchers 47.1 37.8 12.9
55 13 I Heart 47.0 24.7 9.3
56 1 Desperados 45.7 3.7 1.6
57 4 Henry Westons 44.8 13.2 5.2
58 -2 Moet & Chandon 44.2 1.0 0.4
59 -4 Pimms 41.7 -7.4 -3.3
60 13 Rekorderlig 39.6 18.6 6.2
61 -3 Wkd 39.5 -5.8 -2.4
62 -2 Oxford Landing 39.4 -0.3 -0.1
63 -4 Lambrini 39.3 -3.6 -1.5
64 1 Calvet 39.0 -8.9 -3.8
65  40 Brewdog 38.6 170.5 24.3
66 6 Canti 37.1 11.8 3.9
67 -1 Cobra 36.8 -0.8 -0.3
68 2 Malibu 35.5 6.5 2.2
69 14 Jim Beam 35.5 22.2 6.5
70 1 Lanson 35.2 8.6 2.8
71 -9 Martini 35.1 -16.1 -6.7
72 10 Chekov 34.4 23.9 6.6
73 12 Greenalls 33.7 20.1 5.6
74 25 Tanqueray 33.5 57.3 12.2
75 -12 Vina Maipo 33.2 -15.1 -5.9
76 4 Tyskie 32.8 12.1 3.5
77 14 Hobgoblin 32.3 10.4 3.0
78 -3 Disaronno 32.3 4.9 1.5
79 -15 Frosty Jacks 31.9 -14.6 -5.4
80 -13 Southern Comfort 31.9 -11.0 -3.9
81 -4 Jameson 31.3 4.5 1.3
82 -3 Torres 30.5 4.5 1.3
83 11 Trivento 30.1 31.6 7.2
84 4 Black Tower 30.0 -2.3 -0.7
85 -4 Veuve Clicquot 29.6 1.2 0.4
86 -2 Holsten 29.1 -0.2 -0.1
87 3 Freixenet 28.2 5.3 1.4
88  0 Amstel 28.2 716.9 24.7
89 11 Mud House 27.3 21.4 4.8
90 -1 Jagermeister 27.0 -1.6 -0.4
91 13 Buckfast Tonic Wine 26.9 7.9 2.0
92 -23 High Commissioner 26.2 -20.0 -6.6
93 -7 Glenfiddich 26.2 -5.6 -1.6
94 1 Sharps 26.2 13.9 3.2
95 25 Birra Morretti 26.1 53.5 9.1
96 -18 First Cape 25.6 -9.1 -2.6
97 -5 Cono Sur 24.2 0.0 0.0
98 -22 Banrock Station 23.6 -22.6 -6.9
99  11 Old Mout 22.9 23.2 4.3
100 -2 Harveys 22.7 -2.1 -0.5

Methodology: Britain’s 100 Biggest Alcohol Brands uses data from Nielsen’s ScanTrack service, which monitors weekly sales from a nationwide network of EPoS checkout scanners plus some manual audits. Coverage is taken from grocery multiples (including their dark-store sales), co-ops, multiple off licences, multiple forecourts, convenience multiples and symbols. The data is for the period MAT to 22 April 2017. Note: This year, sales figures include all variants for total brand - ie Stella Artois includes lager and cider; Smirnoff includes vodka and RTDS. Copyright: Report compiled by Nielsen, exclusively for The Grocer/William Reed Business Media. No reproduction in full or in part for commercial purposes is permitted without prior consent of Nielsen.