Ice cream brand Ben & Jerry's, best known for complex flavour combinations, has taken a simple line for its latest creation, a single flavour called Vanilla for a Change.
It has also temporarily put aside its wacky marketing ideas, which include sponsorship of the World Bog Snorkelling Championships, for a more worthy approach and has used vanilla beans sourced from sustainable farming projects in Indonesia.
Available on Sainsbury's shelves now and positioned as an accompaniment to seasonal desserts, the newcomer will roll out elsewhere in the New Year.
Sainsbury is also running an exclusive offer with a 960ml tub available for the price of 500ml until Christmas.
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It has also temporarily put aside its wacky marketing ideas, which include sponsorship of the World Bog Snorkelling Championships, for a more worthy approach and has used vanilla beans sourced from sustainable farming projects in Indonesia.
Available on Sainsbury's shelves now and positioned as an accompaniment to seasonal desserts, the newcomer will roll out elsewhere in the New Year.
Sainsbury is also running an exclusive offer with a 960ml tub available for the price of 500ml until Christmas.
{{MARKETING }}
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