Ferrero has unveiled a raft of NPD and marketing activity to drive its confectionery brands this Christmas.
It is introducing Kinder Chocolate Happy (rsp: £2), a sharing bag containing 12 individually wrapped chocolates in seasonal shapes, as well as a Kinder Surprise winter pack with festive-inspired wrapping. Ferrero Rocher, meanwhile, will get a larger 240g version of the chocolate egg-style Grand Rocher (rsp: £8.99).
A Kinder Bueno campaign starting in September is being run in conjunction with high street retailers and will see 10 fashion prizes given away every day until Christmas. The offer will appear across 19 million single bars and multipacks, with items up for grabs including shoes, accessories, clothes and beauty products. Entry will be via dedicated microsite BuenoFashion.com.
Later in the autumn, Ferrero will kick off a £3.6m campaign for its praline chocolates, beginning with press ads for the Ferrero Collection from 5 October. November brings the start of a seven-week TV run for Rocher, along with sampling and digital activity, with the Ferrero Collection joining Rocher on TV for three weeks from December.
Ferrero sales grew 24.5% last Christmas [Nielsen 17 w/e 27 December 2014].
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