typhoo signed by nigella

Typhoo has launched new packs signed by its current brand ambassador Nigella Lawson.

The new design forms part of the “amplification phase of the Typhoo Moments campaign” according to the brand, and will run alongside the 30-second advert featuring the celebrity chef.

The endorsement will appear on the core Typhoo range, and will read ‘Just My Cup of Tea’ with Nigella’s ‘Typhoo Moment’ on the side of the pack.

“We are continuing to build our long-term partnership with Nigella and amplify the Typhoo Moments campaign,” said Typhoo CEO Somnath Saha,

Lawson became the new face of the brand in January, when she first shared her recipe for the ultimate tea moment. “Take a lazy Sunday morning, a pinch of peace and quiet, and a cup of Typhoo Tea,” she says.

“Everyone who knows me knows I never go anywhere without Typhoo in my handbag and I never leave the country without a box in my suitcase,” said Nigella.

The brand is also set to release Lawson’s chocolate cake recipe, which features in the advert and was created by her exclusively for Typhoo.

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