All Cereals & breakfast articles – Page 41
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Kellogg first with GDA on cereals
2005 was the year Kellogg and Nestlé drew the battle lines over health credentials in cereals, launching on-pack GDA nutrition details to help consumers make better-informed choicesLast year became the year when the battle lines over...
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Kellogg first with GDA on cereals
2005 was the year Kellogg and Nestlé drew the battle lines over health credentials in cereals, launching on-pack GDA nutrition details to help consumers make better-informed choicesLast year became the year when the battle lines over...
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Quaker says now you can get your oats cold
Quaker is giving consumers who don’t like porridge the opportunity to benefit from an oat breakfast with its first UK entry into the cold cereal category.The company, which has been the driving force in the hot cereal market for more than 100...
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‘He had me choking on my cornflakes’
Retailers and campaign groups have slammed John Fingleton for controversial comments made in The Grocer last week.In his first business magazine interview since taking over as chief executive of the OFT in October, Fingleton defended the...
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Mini Bakes for impulse snacks
Bagels and breadsticks are being added to Quaker’s Snack-a-Jacks brand from next year to attract new consumers during the post-festive dieting period.Mini Bakes will be available in two varieties – Sour Cream & Chive Mini Bagels and Cheese...
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Hit or Miss?
>>How one of last year’s launches is faringProduct:Weetabix chunkyfruit barsCompany:weetabixLaunch date:July 2004A lack of continued marketing support appears to have been the main downfall of...
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Hit or Miss?
>>How one of last year’s launches is faringProduct:Weetabix chunkyfruit barsCompany:weetabixLaunch date:July 2004A lack of continued marketing support appears to have been the main downfall of...
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Hit or Miss?
>>How is one of 2004’s top launches faring?Product:Snack-a-jacks mini bitesCompany:QuakerLaunch date:July 2004Quaker’s decision last year to relaunch its Spudz brand under its Snack-a-Jacks umbrella...
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A new generation of total nutters
As the original cereal bars celebrate their last quarter of a century, muffins and donuts join the popularity stakesIt’s 25 years since we were first introduced to the now ubiquitous cereal bars, when Jordans launched Crunchy, and...
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Time for Brits to sow oats
It’s the ultimate convenience food for Europe’s laziest breakfasters. New Covent Garden Food expects its new range of readymade chilled porridge to be a hit with the increasing numbers of people who forego a proper breakfast at home for a quick...
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McNeill replaces Adderley at Kellogg UK as sales director
Kellogg UK has appointed Jim McNeill as sales director to replace Alison Adderley, who has left after nine months in the role.McNeill is moving over from Kellogg in Ireland, where he currently holds the position of sales director.The...
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Foreign Focus
>>What's new overseas?Product:Coco pops straws Company:KelloggCountry:belgium & franceIn recent years manufacturers of breakfast cereals have been keen to branch out beyond their core market to...
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Sachets, swirls and hot cereals
Weetabix is updating its Ready Brek brand for the convenience age by launching the original variant in individual sachets for the first time, as well as extending the range to appeal to a younger generation.Ready Brek Original, which Weetabix...
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Jordans launches a cereal thriller
Jordans is adding to the surge of healthy products entering the cereal category with the launch of what it claims is the first-ever multigrain porridge.The porridge, which is a blend of four grains – oats, wheat, barley and rice (rsp: £1.59) – ...
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Kellogg goes wild on cereal
Tony the Tiger is looking to earn his stripes in the healthy breakfast category with the launch of a Frosties-branded wholegrain cereal for kids.Packaged in a distinctive red box, Tiger Power consists of cereal pieces of whole wheat, maize and...
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Old Favourites
>>a cereal that’s stood the test of timeProduct:weetabixCompany:weetabixLaunch date:1932Weetabix has proven a firm favourite among the country’s cereal eaters since it was first launched in...
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Hit or Miss?
>>A REVIEW OF ONE OF LAST YEAR’S LAUNCHESProduct: Rice Krispies Multi-GrainCompany: KelloggLaunch date: February 2004For a new brand to succeed within the fairly saturated cereals market, it...
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Winders double the fun
Kellogg is revamping its Fruit Winders brand in June by rebranding it as Fruit Winder Doubles.Fruit Winder Doubles will be available in six variants.There will be three standard flavours – strawberry, blackcurrant and raspberry; as well...
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Hart leaves Weetabix
One of the most well-known faces in grocery is retiring from the industry at the age of 50.Trevor Hart leaves Weetabix next week after 18 years with the cereals company – 14 of them as its sales director. Hart, a 30-year veteran of...
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Weetabix in logo battle with Nestle
Weetabix is seeking a High Court injunction against Nestle to ban it from using a logo similar to that of Weetabix’s earn of corn logo on its cereal packets.Cereal brand Weetabix alleges that Swiss food giant Nestle is using a similar logo...