Competing on price won’t be enough for consumers even as budgets tighten

By Mark Dodds and chair of the Chartered Institute of Marketing’s Food, Drink and Agriculture Group2022-05-31T13:21:00

Source: Unsplash

It’s no longer possible to simply compete on price – corporate values are increasingly important, says Mark Dodds, chair of the Chartered Institute of Marketing’s Food, Drink and Agriculture Group

Competing on price won’t be enough for consumers even as budgets tighten

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