New York-based technology dorkfest CE Week has thrown light upon a bold new drink-lovers’ device from Fizzics, a company based in New Hampshire.

The device - named for its maker - promises to make even the most boring beer into a delicious-tasting craft draught. Wangle the Fizzics tube into a bog-standard can of beer, and the machine adds gas and what it troublingly calls ‘proprietary fluid’ to enrich pour, mouthfeel, aroma and taste - adding a creamy head for good measure.

fizzics

Not convinced? The product’s website carries the persuasive tagline ‘It’s scientific!’, which should put to bed any ideas you had of simply starting off with a nice-tasting beer. If you’re a cheapskate on a grand enough scale, it could be worth a punt.

There is of course another, far simpler, way of making any old beer seem like it’s been ‘crafted’. Just charge £5 for a pint of it.

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