How Wrap is addressing cost of living in its third Food Waste Action Week

According to the World Economic Forum, the cost of living crisis is the most severe threat the world’s population is currently facing. I know it has been front and centre in my recent professional discussions with countries and businesses around the world.

Perhaps the most painful impact is being felt in rising food prices triggered by the war in Ukraine, combined with high commodity and fertiliser prices and other contributing factors. According to the World Bank, it has left millions of people living with double and even triple-digit food inflation. This is having a devastating impact on the world’s poorest and most vulnerable people.

Fixing our failing food system is complex and multifaceted, and will require a complete overhaul. One way to make a speedy impact, however, is in reducing the over 1.5 billion tonnes of food – one-third of all food intended to be eaten – that needlessly goes to waste every year.

At a time when the world is experiencing rocketing food prices, when the number of people going hungry has increased in virtually every country, and when food waste is the culprit of between 8% to 10% of all global greenhouse gas emissions, the benefits of reducing this waste are multiple and cannot be ignored.

It requires efforts at every point in the food supply chain. It requires farmers taking action in their fields. It requires businesses reducing waste in their supply chains, as we are doing in our Courtauld 2030 agreement. It requires governments to include food waste policies in their net zero commitments. But especially, it requires all of us to take action in our own homes, as that is where a great deal of wasted food occurs – just under a billion tonnes per year.

It’s why we launched Food Waste Action Week, through our Love Food Hate Waste campaign. It’s a way of highlighting the massive opportunity that lies in all our gift, and we’re delighted in how the initiative has been embraced so far – not just by citizens and supporting businesses in the UK, but increasingly around the world.

Today marks the kickoff of our third Food Waste Action Week, which will run from 6 to 12 March with a theme of ‘Win, don’t bin’. This year, people in Canada, the US, New Zealand, Australia, South Africa, Indonesia, Jordan, Mexico and Peru will be seeing the campaign. We’re aiming to go further than last year’s success, which saw 12 countries and more than 200 organisations actively supporting the campaign, prompting millions of citizens to take action to reduce food waste.

It will show how valuable food is in our lives, how it unites people, and how using up everything we buy saves money, time and the planet. We need everyone to get behind it and spread the word.

We’re sure it will yet again inspire many to change behaviour. But we can, and must, do much more. The cost of living crisis is not an argument for inaction. On the contrary, it’s yet another compelling reason of the need to build a sustainable food system which helps to feed the hungry, save money, and save the planet.

If you’re in the business of food and drink, we’d love you to spread the word and join us in Food Waste Action Week. We’d also love to hear from you if you are interested in joining our pioneering voluntary agreements which are helping to build a more sustainable food system.