Jim Viggars - Asda's hunk of meat - honoured by Breast Cancer UK charity

Congratulations to Asda’s senior meat trader Jim Viggars, last week named ‘employee fundraiser of the year’ by Breast Cancer UK.

Jim is the man behind Asda’s Tickled Pink campaign, which has raised more than £5m for the charity. And he gets stuck in, too - cycling from London to Paris and kayaking across Loch Ness, for example.

Perhaps this physical effort is why Jim also manages to look so damn good. Or maybe he’s a Chippendale in his spare time. Either way, Bogof salutes you, sir.