Think of ‘joy’ in fmcg ads and you’ll probably think of Cadbury. But Johnnie Walker is looking to change things with this montage of its eclectic brand ambassadors at play.
Not that there’s much walking. Engineer Eva Håkansson rides a motorcycle and popsters OK Go hot air ballooning, while Jenson Button burns rubber in a classic car (F1 fans will love the tiny cameo from Mika Häkkinen) and Mexican model Montserrat Oliver straps on a jet pack.
Anchorman Jude Law’s principal pleasure is tastefully ignored, and the whisky gets a look-in too, with master blender Jim Beveridge shown perfecting it, and a range of people enjoying it - just not those operating motorised transport, obviously. Unusual, but definitely joyous.
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