Iceland (the country) is a dream come true for advertisers. Think of all the good associations! Friendliness, equality, beardy men, volcanic geysers and Björk. It’s exotic and welcoming in equal measure.

So suggesting it’s a nation that breakfasts on Arla Skyr yoghurt makes perfect sense. This quirky ad introduces us to Anna, aka The Judge. She’s a stern, taciturn woman who decisively arbitrates over a torn trousers incident in court (verdict: the dog did it). But that’s not all she judges: Anna also calls tug o’ war battles, strongman contests and climbing competitions.

It nicely showcases not only a beautiful country, but also healthy activities that might be powered by Arla Skyr. And if Anna chooses it, who are we to argue?

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