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Spice world: some unlabelled powder

Aussie spice supplier Oasis Bakery caused intrigue on Twitter this week, with the spotlight shone on its creatively written, stream of consciousness labels, which variously muse on salmon farming, working hours and, intriguingly, Roberto Saviano’s Gomorrah – a book about Italian organised crime. There’s also a story recasting tarragon as the central character in The Lord of the Rings, to boot.

Who wrote this? If you know, tell us!