Gary Lineker returns for another Walkers ad, this time pushing the brand’s ‘home grown’ relaunch, a rather controversial move that will see the crisp maker coat its fare with seasoning made from real cheese/tomatoes/dead animals.

Sadly, Walkers declines to show us how it turns fluffy chickens into flavour dust. Instead, gurning Gaz hops on a tractor and goes to meet suppliers, who produce tasty ingredients in “every corner of Britain” (but mainly the West Country, on this evidence).

The food and farms look appropriately resplendent, so much so that the crisps - when they eventually appear - look unappetising by comparison. Oops. As Mark Lawrenson would inevitably say: “Disappointing, Gary”.

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