Will Jacu’s bird poop coffee take off?

The coffee sector’s approach to premiumisation is weird. In short, if you want to charge more, sell beans that have been pooped out by an animal: civet, uchunari and elephant dung attracts a particular premium.

But mammals are fast going out of fashion in crapped coffee circles: head to Jacu in Westminster to try a brew made from droppings of the Brazilian bird of the same name.

And bring £30! Well, you wouldn’t drink cheap bird poo coffee, would you?