All Confectionery articles – Page 100
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News
Not such a sweet scenario...
Quality not quantity has been the mantra of the major confectionery players this year, which have been eschewing mass NPD for more focused launches. However, their approach has not yet managed to turn the tide for confectionery - at least not as...
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Top Campaign: no grandad but still family values
The Werther's Original grandfather was finally pensioned off earlier this year but Bendicks stuck to using good old family values to promote its butter candy brand - with a modern twist. The £4m campaign this time centred on the close...
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Market goes stale for cakes
There is not much good news for branded cake manufacturers. The current healthy eating obsession is making it a tough enough market anyway, but in the past 12 months, own-label products have increased their share and now account for almost half...
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Cadbury chocolate's PR meltdown
A leaking tap, a rise in salmonella cases and a product recall costing £30m. The award for cock-up the year could go to no one else but Cadbury for its management of the salmonella scare. It all started in January when Cadbury found a...
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Buyer's View
There is growth in practically all areas except for chocolate biscuit bars and children's products, which is in steep decline. The biggest growth has been in own label, special treats, crackers and crispbreads and good-for-you. We are also...
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A better biscuit barrel rolls out
The £1.84bn biscuit market only managed to generate 0.3% growth in 2006, a slowdown that reflected consumers' desire for healthier alternatives. The better-for-you segment has been the strongest performer, leaping 9.9% to £324m and has...
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Star Product: making red band the first point of call
Leaf has shown low sugar sweets needn't taste of stale rubber with its seven-strong Red Band range. The reduced sugar and sugar-free products stand up against their full sugar rivals in the flavour department, meaning they are likely to appeal...
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Trident aims to do it for habitual chewers
Cadbury Trebor Bassett is putting £10 million behind the anticipated UK launch of its chewing gum brand Trident, including TV advertising and a sampling campaign that will reach 10 million consumers. Instead of going head-to-head with...
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Trident aims to do it for habitual chewers
Cadbury Trebor Bassett is putting £10 million behind the anticipated UK launch of its chewing gum brand Trident, including TV advertising and a sampling campaign that will reach 10 million consumers. Instead of going head-to-head with...
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Sipahh straws finally sucking it to the UK
A small Australian company is finally bringing its brand of flavoured drinking straws to the UK after settling a dispute with Nestlé over the launch of the similar product, Nesquik Magic Straws. Strawtech is also boasting that the...
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Climbing the ladder
How did you get where you are today? I started in the retail arena with the Co-op back in 1986 and then moved into sales with Mars Confectionery in 1989. I stayed on the sales side with Mars for over seven years and was then made a NAM. From...
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Sponsors lining up for Coronation Street deal
Food companies are among those lining up to sponsor Coronation Street, following Cadbury Trebor Bassett's decision to pull the plug on its £10m deal. The opportunity is potentially too lucrative to miss, despite Ofcom's decision on...
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It's the end of an era for ads
The Milky bars are on me. I'm a secret lemonade drinker. Tell them about the honey, mummy. These iconic catchphrases come from some of the most admired and loved television commercials of all time. In fact there were 52 adverts for food and...
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The truth about the Mars bar statistics
Cadbury falls behind in chocolate wars," screamed a headline in the normally reserved Financial Times last week. As the crucial fourth quarter got under way, four-week figures to 14 October from ACNielsen showed Masterfoods, which owns Mars and...
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New Bournville heralds busy 2007 at Cadbury
Cadbury Trebor Bassett is relaunching its Bournville brand and developing a premium Double Chocolate variant of Dairy Milk to tap into the major consumer trends towards plain chocolate and indulgence.Both developments are expected to...
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Hallowe'en is so sweet for sales of chocolates
The approach of Halloween has resulted in increased activity in the confectionery category. It has overtaken soft drinks to lie in sixth position in the overall branded share chart, only 1% behind household, with treat-size, fun-size and...
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Skinny Candy for Waitrose
Skinny Candy - a sugarfree confectionery range developed by Coffee Republic founder Sahar Hashemi - is poised to announce a listing in Waitrose stores. The brand, which was launched last year and is available in Harvey Nichols and...
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Ramsay does a Ratner on own boxed chocs
Outspoken celebrity chef Gordon Ramsay has inadvertently belittled his premium boxed chocolate range while hitting back at critics. Responding to a question on the quality of the range while speaking at a Channel 4 food event last...
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In Brief: Salmonella's toll; Asda zero tolerance; Food hall facelift
Salmonella's toll Mars sold more chocolate than Cadbury Schweppes in the four weeks to 14 October, according to ACNielsen data, following a 5% year-on-year fall in Q3 sales at the Bournville-based company. Cadbury blamed the...