All Confectionery articles – Page 82
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News
Campaign Trail: Nestlé shares out the love
Nestlé is extending its sharing bags into Milkybar Giant Buttons, Rolo and Smarties this month. New "love to share" branding will run across the range (rsp: £1.89), and will be supported via a £2m above-the-line media campaign from 19 January.
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Analysis & FeaturesAcid Test: Aero Caramel
Nestlé predicted the new bar would meet a consumer preference for lighter, portionable bars over larger “gut fill” bars such as Mars and Snickers.
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News
Dolmio goes 100% natural in attempt to lift flagging sales
Mars is hoping to reverse a decline in Dolmio sauce sales with a new 100% natural ingredient claim and some squeezy NPD aimed at kids. Sales of the sauce brand dropped 2.3% to £148.9m last year [Nielsen 52w/e 2 October 2010] and in a bid...
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NewsFisherman’s Friend in 145 year sales record
The ailing health of the nation has helped Fisherman's Friend haul in a record sales growth for December, according to the 145-year-old company. Sales of the lozenge brand were up 28.7% in the past month compared with December 2009,...
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Analysis & FeaturesAcid Test: Galaxy Frothy Top Hot Chocolate
Galaxy Frothy Top product will enable consumers to create the luxury of a coffee shop experience in their own lounge, claims Mars
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NewsWrigley says it’s got Britain back in the gum habit
Wrigley's blueprint to "get Britain chewing again" appears to be paying off - despite Cadbury Trident continuing to lose favour.
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NewsKraft spells out initial plans in charm offensive
The integration of Cadbury is in its infancy, but Kraft's acquisition hasn't hindered the performance of either company, and together they will go from strength to strength, said Kraft UK and Ireland president Nick Bunker at a media briefing this...
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NewsMars claims creation of sub-category with Shake ‘n’ Snack line
Mars has claimed the creation of a new sub-category with a new product that contains chocolate-flavoured milk in a pot with a chocolate treat in the lid. The Shake 'n' Snack line-up will initially be available in a Malteser and a Twix...
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NewsCampaign Trail: Starbar and Picnic revamped
Arcade machines from the 1980s have provided Cadbury with inspiration for a new-look Starbar, while Picnic's pack design has been updated. Revamping the chocolate bars, which are available now, had been necessary to improve standout, said Cadbury....
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NewsCaffè Nero’s Hart is new Thorntons CEO
Jonathan Hart, the MD of Caffè Nero, has been named as the new CEO of Thorntons. The struggling chocolatier has been on the hunt for a "retail savvy" CEO since the departure of Mike Davies earlier this year. Hart has been CEO...
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Comment & OpinionTwo Harts are better than one
When Mike Davies in May announced his departure from Thorntons, it was amid the clatter of profits warnings.
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NewsFindus hires Bell as commercial director
Findus has made yet another hire at its UK frozen business, poaching Mars' David Bell as its new commercial director. Bell worked at Mars for more than 20 years in sales and marketing positions, most recently as the senior sales director...
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NewsThorntons cakes and cookies hit multiples
Thorntons is venturing into desserts, cakes and biscuits as it bids to boost its presence in the supermarkets. Just a week after warning that soaring cocoa costs could push up the price of its chocolate products, Thorntons has unveiled...
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News
Focus On Cakes & Biscuits: Four to watch
Baker and former Mars marketing executive Denise Stevenson won a Great Taste Gold Award last month for her traditional almond amaretti, but the new citrus-flavoured Limonetti won the most plaudits at the Speciality & Fine Food Fair.
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NewsGreen & Black’s hunts for NPD taste assistant
Green & Black's is launching a Willy Wonka-style search for a taste assistant to help develop new chocolate bars and products. A national cinema and press campaign kicks off the hunt this weekend, giving consumers nine weeks to apply...
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News
Bunnies to the fore in Easter assault by confectionery giants
The rabbits will be rampant next spring as Cadbury and Mars make the Caramel and Malteaster bunnies a more significant part of their Easter "novelty" chocolates fixture.Cadbury is investing £1m in its Caramel Bunnies brand and in the...
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News
Andrew Thornton's Expert Advice: Fresh ways to engage customers
There's no need for gloom: go local, think sustainable and your customers will follow suit
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NewsPublic invited to do it like Dolmio puppets and star in new ads
Can’t act? Don’t worry. Wooden acting skills could be a distinct advantage in a new campaign being launched next weekend to engage consumers with the Dolmio pasta sauce brand. Mars is inviting members of the public to Do It Like Dolmio by…
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NewsThorntons next to warn of chocolate price hikes
Thorntons has become the latest confectioner to warn of price hikes on its chocolate products, as cocoa costs continue to soar.
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News
Focus On Confectionery: Market not so sweet on sugar
Lack of NPD may have dented sweet sales, but natural products, round-pound deals and sharing bags are ensuring the market doesn’t sour, writes Vince Bamford