All Confectionery articles – Page 93
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Fox's revives characters for Glacier ads
Fox's Confectionery is resurrecting its Fox and Peppy characters for its Glacier brand after a 20-year absence from its ad campaigns. The £2m six-month campaign begins airing today and will top and tail ad breaks on UKTV Gold around...
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The Challenge - Carving out a niche in a crowded market
Chokolit may be a tiny company, but its move on to supermarket shelves across the UK this Christmas will see it pit itself against large producers such as Cadbury Trebor Bassett, Nestlé and Mars, as well as smaller niche players. Cadbury's Green...
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campaign trail - A new £1.6m TV ad campaign for Mars confectionery brand Twix
A new £1.6m TV ad campaign for Mars confectionery brand Twix aims to position it as the perfect tea break snack. Breaking this week, the activity forms part of a £3m campaign and features the strapline 'Twix. Two great tasting bars. Happy together'...
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Terry's take on an old classic
A limited-edition Cosmic Toffee Crunch and a Dazzling Dark Mint flavour are joining Terry's Chocolate Orange in time for Christmas as part of a £3m relaunch. The activity, which will be supported by new TV ads kicking off later this year, includes a...
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campaign trail - kinder bueno
Kinder Bueno has resorted to using a naked man to reinforce its naughty but nice image in its latest TV ad campaign. Breaking at the beginning of next month, the £5m campaign builds on the strapline of previous ads - 'A little bit of what you...
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It's a cat and dog fight for key petfood brands
Purina's catfood brand Felix may have been licking its chops at the weekend after pouncing on 35% of the featured promotional space taken by the five most active petfood brands, but it has lost its top spot in the year to date to Mars dogfood brand...
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Wispa's limited edition, back by popular demand
Online campaigners have persuaded Cadbury Trebor Bassett to do a U-turn and bring back the Wispa bar it axed four years ago. It is releasing 23 million bars in early October but they will be available only as a limited edition for as long as stocks...
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Mars fails in bid for vegetarian approval
Mars UK has been denied use of the vegetarian symbol on packaging, because its products contain battery-farmed eggs. The company hit the headlines earlier this year after The Grocer revealed it was replacing vegetarian whey in some of its products...
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campaign trail - Wrigley's Extra Fusion
Wrigley's Extra Fusion chewing gum is hitting TV screens with a new advertising campaign that aims to provide a visual and audio banquet. Vibrant colours, 3D animation and a psychedelic mix of images are backed by a soundtrack from the Klaxons and...
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Galaxy grows as Mars targets dark chocolate
Galaxy is going dark as brand owner Mars uses its signature milk chocolate brand to grab a share of the booming dark chocolate market. The new arrival, called Galaxy Smooth Dark, is part of a range relaunch, which also includes a modified shape,...
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Elves to the fore as Cadbury ranges get set for Christmas
Cadbury Trebor Bassett is adopting elves as its theme for Christmas this year, and is also introducing additional seasonal NPD. Cadbury Magical Elves comprise eight characters made of milk chocolate and popping candy, priced at 20p each. Already...
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Walkers offers continue to dominate the aisles
Walkers' relentless promotional activity has allowed to pull away from the rest of its rivals in the crisps and snacks category. However, Pringles has consolidated its second place with 23% of activity in our latest Promotrack survey....
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Greener gifting at Green & Black's
Fans of premium organic chocolate brand Green & Black's will be able to treat their loved ones with a new gift range this autumn.The selection, which will be launched in time for the Christmas season, includes individual assortments and...
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Innovation gives kick to Mars for Christmas
Mars aims to reverse the fortunes of the struggling "self-eat" category this Christmas by introducing a seasonal line, as well as other adjustments to its 2007 Christmas offerings, which it revealed this week. Galaxy Mistletoe Kisses,...
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Dolmio makes its 'best ever' sauces
Dolmio has removed the artificial additives in its bolognese sauces for a new range that launches this month.The Best Ever bolognese range uses only "kitchen cupboard" ingredients, claimed Mars Foods. Citric acid has been removed in...
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Wrigley fights Trident with something Extra
Wrigley has launched Extra Fusion, a new gum combining mint with fruit flavours, in a bid to corner a new market - and give rival Trident something to chew over.The gum manufacturer launches the new range in August in two flavours:...
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Thorntons boosted by Tesco expertise
Former Tesco director Peter Wright has been hired as marketing director of chocolate specialist Thorntons.He will take up his appointment by August 13, replacing Philip Douty, who left the company in November.Wright spent eight...
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Better-for-you Juicy Jellies
Nestlé Rowntree has launched a better-for-you sweets range and has also upped the fruit juice content in some of its key offerings.Juicy Jellies, rolling out now, come in four flavours: blackcurrant, strawberry, lime and orange. All...
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Life at Mars: there's peril if you meddle
If a week is a long time in politics, then in the food industry it must feel like an eternity. At least it will for Masterfoods, which is coping with the fallout from its decision to add animal-based rennet to its bestselling chocolate bars....