Champion: Biotiful Kefir Overnight Oats Mixed Berry
Gut health remains a macro trend in healthy eating right now, with no shortage of new launches claiming to boost the nation’s microbiome. But with its ultra-convenient Kefir Overnight Oats Mixed Berry, Biotiful has delivered a genuinely new and innovative addition to the breakfast category. Available in 150g pots, not only does the SKU tap into Instagram’s endless appetite for overnight oats, but it pairs this with prebiotic and probiotic properties via the addition of billions of live cultures.
Delivering this combination with a 30-day shelf life, without artificial preservatives, required the brand to design and deliver a brand new manufacturing process.
Gold:
- Biotiful Kefir Overnight Oats Mixed Berry
Silver:
- Best Cereal Caramel Gold
Bronze:
- Biotiful Kefir Overnight Oats Spiced Fruit
- Best Cereal Choco Crunch
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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking
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