Champion: Skittles Giants Gooey
With the tangy citrus centre of each Skittles Giants Gooey, Mars Wrigley has strategically tapped into the nation’s new craving for sour flavours in a novel format.
Its sour variant is now the second most popular behind fruit, while in the total market, the sour sub-section is growing at 28% value and bucking the volume trend (+4%) [NIQ MAT to 13 April 2024]. Its oversized Skittles also tap into trends around novel textures and formats, driving interest and impulse sales (with 40% of shoppers incremental to the category). Our judges praised the ”strong product with a clear mission to drive revenue through innovation”.
Gold:
- Skittles Giants Gooey
- Mentos Discovery
Silver:
- Chewits Jewels Sweet Mix
- Barratt Wham Rope
- Extra Sugarfree Watermelon Gum
Bronze:
- Sweet Vibes Strawberry Freakshake Bag
- Barratt Fruit Salad Rope
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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking
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Currently readingThe Grocer’s New Product & Packaging Awards 2024: Confectionery
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