Skittles Giants Gooey

Source: Skittles

Mars Wrigley has strategically tapped into the nation’s new craving for sour flavours in a novel format

Champion: Skittles Giants Gooey

With the tangy citrus centre of each Skittles Giants Gooey, Mars Wrigley has strategically tapped into the nation’s new craving for sour flavours in a novel format.

Its sour variant is now the second most popular behind fruit, while in the total market, the sour sub-section is growing at 28% value and bucking the volume trend (+4%) [NIQ MAT to 13 April 2024]. Its oversized Skittles also tap into trends around novel textures and formats, driving interest and impulse sales (with 40% of shoppers incremental to the category). Our judges praised the ”strong product with a clear mission to drive revenue through innovation”.

Gold:

  • Skittles Giants Gooey
  • Mentos Discovery

Silver:

  • Chewits Jewels Sweet Mix
  • Barratt Wham Rope
  • Extra Sugarfree Watermelon Gum

Bronze:

  • Sweet Vibes Strawberry Freakshake Bag
  • Barratt Fruit Salad Rope

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking