John West - Smart Strip

Source: John West

Strong enough to hold up to five cans together securely but far lighter than cardboard, the solution is a “delightful and innovative approach” to the format

Champion: John West - Smart Strip

Several years of research lie behind this sustainable ‘smart strip’ from John West. The UK canned fish market has made moves in the right direction on its packaging for multipack towers, switching from plastic PET shrink wrap to hold cans together to cardboard cartons.

Eco pack NPPA 20241108140557ZJW_1540

The John West team collected an award from Jamie Laing and Adam Leyland

However, though recyclable, cardboard weighs significantly more, reducing its environmental benefits. And so, the team at John West spent three-and-a-half years developing their innovative alternative: a ‘naked’ multipack held together by a recyclable aluminium ‘smart strip’ sticker.

Still strong enough to hold up to five cans together securely but far lighter than cardboard, their solution is a “delightful and innovative approach” to the format, which delivers “great consumer interaction and feeling on twist” while also successfully reducing the carbon footprint.

Gold:

  • John West - Smart Strip
  • Mallard Point - Bottle and Clam Shell, Return Sleeve

Silver:

  • Graphic Packaging International - Morrisons Pressed Board Trays
  • PepsiCo - Sun Bites
  • PepsiCo - Walkers Baked

Bronze:

  • Graphic Packaging International - Moy Park Paper Seal
  • Sharptek by Sharpak - Padless Punnets

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking