The Gym Kitchen High Protein BBQ Chicken Pasta

Source: The Gym Kitchen

Health food brand The Gym Kitchen aimed to appeal to busy consumers looking for a hit of the macronutrient, even when pressed for time

Champion: The Gym Kitchen High Protein BBQ Chicken Pasta

Consumers are looking for added protein at every occasion, and with its High Protein BBQ Chicken Pasta, health food brand The Gym Kitchen is aiming to appeal to busy consumers looking for a hit of the macronutrient, even when pressed for time. The pasta salad is both high in protein and lower in calories compared to similar pasta salads on the market and combines chicken with beans and a base pasta mix.

The BBQ flavour, meanwhile, is a tried-and-tested option in both food-to-go and QSR, proving the market insight that underpins the product. Our judges appreciated that its nutrient content was clearly called out on pack, without alienating non-protein-obsessed shoppers, and said they found the pasta dish “super satisfying”.

Gold:

  • The Gym Kitchen High Protein BBQ Chicken Pasta
  • Arla Protein – Arla Protein Food To Go Chocolate Caramel
  • Quorn Cocktail Sausages

Silver:

  • Arla Protein – Arla Protein Food To Go Vanilla Hazelnut
  • The Gym Kitchen Chicken Tikka No Mayo Wrap

Bronze:

  • Fridge Raiders Poppers Cheesy Nacho

Register your interest for the New Product & Packaging Awards 2025

 

With thanks to our sponsors:

NPA2024__email_sponsors_banner_729x300px

Topics

The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking