Zulekha - Aloo Paratha Toasties

Source: Zulekha

’The idea of a world foods meal that can be put in the toaster is brilliant,’ said our panel

Champion: Zulekha – Aloo Paratha Toasties

This NPD from premium halal supplier Zulekha not only looked and tasted amazing, said our judges, but provided a genuinely innovative addition to the range. Designed to be a quick breakfast or snack, the Aloo Paratha Toasties can be popped in a toaster or air fryer and be ready to eat in minutes, a significant time saving on the roughly 45 minutes it might take to prepare paratha from scratch.

“The idea of a world foods meal that can be put in the toaster is brilliant,” said our panel, who enjoyed the taste and aroma, along with the “well-spiced” filling. “I haven’t seen anything else like this in the market,” one judge pointed out.

Gold:

  • Zulekha – Aloo Paratha Toasties

Silver:

  • Young’s Gastro Taste of Asia Korean Inspired Chilli, Lime & Ginger Breaded Fish Fillets

Bronze:

  • Quorn Cheesy Nacho Nuggets

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking