Champion: Zulekha – Aloo Paratha Toasties
This NPD from premium halal supplier Zulekha not only looked and tasted amazing, said our judges, but provided a genuinely innovative addition to the range. Designed to be a quick breakfast or snack, the Aloo Paratha Toasties can be popped in a toaster or air fryer and be ready to eat in minutes, a significant time saving on the roughly 45 minutes it might take to prepare paratha from scratch.
“The idea of a world foods meal that can be put in the toaster is brilliant,” said our panel, who enjoyed the taste and aroma, along with the “well-spiced” filling. “I haven’t seen anything else like this in the market,” one judge pointed out.
Gold:
- Zulekha – Aloo Paratha Toasties
Silver:
- Young’s Gastro Taste of Asia Korean Inspired Chilli, Lime & Ginger Breaded Fish Fillets
Bronze:
- Quorn Cheesy Nacho Nuggets
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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking
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Currently readingThe Grocer’s New Product & Packaging Awards 2024: Frozen savoury
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