THIS™ Isn’t Chicken Thighs

Source: This

Made of soya and fava bean protein, the product is designed to deliver a ‘hyper-realistic’ chicken imitation with a ‘meaty fibrous texture’

Champion: This Isn’t Chicken Thighs

This claims to have delivered the first nationally distributed plant-based chicken thighs on the market with this latest launch, and our judges couldn’t get enough of the ”exceptional execution of a vegan alternative”.

Plant based NPPA 20241108162851ZJW_1883

Jonny Stanton, PR lead at This, collected an award from Jamie Laing and Adam Leyland

Made of soya and fava bean protein, the product is designed to deliver a ‘hyper-realistic’ chicken imitation with a ‘meaty fibrous texture’ made possible via the brand’s innovative extrusion technology. The ingredients are binded with an olive oil-based fat before being coated in a seaweed layer designed to replicate the structure and texture of chicken skin. ”A remarkable product that’s so close to the real thing in both texture and flavour,” said our judges. “I will be buying this again.”

Gold:

  • This Isn’t Chicken Thighs
  • The Vegetarian Butcher Cod Almighty

Silver:

  • Shicken Tikka Kebab Skewers
  • Squeaky Bean Tuna Style Flakes

Bronze:

  • Cauldron Pumpkin & Caramelised Onion Veggie Bakes

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking