Focus On Yoghurts & Pot Desserts: 24 April

Focus On: Yoghurts & Pot Desserts by Kevin White 

Download the synopsis here

Publishing: 24 April 2021

Advertising deadline: 9 April

Submissions deadline: 2 April

The story

Yoghurts are on a winning streak. Value sales are up as stuck-at-home Brits have been peeling back lids and tucking in during lockdown. Now, in a bid to build on momentum from the past year, leading brands are looking to associate themselves with sporting events. Can the category springboard off the nation’s post-pandemic pent-up desire for sport this summer and send sales sky high?

Key themes

Sports nutrition: Brands are investing big bucks into sport this year. How are these collaborations boosting brands? Who else is sinking money into sport and why?

Health-focused NPD: Some health areas have benefited more than others. Soy and dairy-free is the fastest growing segment, up 20.7%, and active health is up 11.2%. Meanwhile fat-free and cholesterol-lowering brands dipped. How is the category’s health halo evolving?

Marketing campaigns: Which health cues are winning over consumers and how are brands communicating these? Which demographics are brands targeting and what opportunities are there for growth? Other sponsorships and deals: Yeo Valley is featuring a garden at the Chelsea Flower Show in September. What other partnerships and events are brands getting involved in and why?

Data: Using Kantar and Nielsen commentary, we explain the rise and fall of certain sub-categories.

Innovations: We will profile four new products or ranges that have ideally not appeared in The Grocer before. We need launch date, rsp, and a hi-res picture of each.