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Publishing: 14 December 2024

Advertising deadline: 15 November 2024

 

MAIN FEATURE

Megan Tatum wordsbymegantatum@gmail.com

This year’s Top Products is new and improved. Why? Because, for the first time, the data will include Lidl, Aldi, Amazon, Poundland and Farmfoods. See here for more details. What does this bigger data set tell us about the state of grocery in 2024? What categories and products have been in greatest demand – and why? What’s missed out? Which retailers and channels have performed well – and which have fallen behind? And, crucially, why? What’s to be expected in the coming year?

Own label: What is the balance between own label and branded this year? Compared with the data we reported in 2023, what difference has the bigger data set made – especially with regards to addition of the discounters? How will the balance between Lidl and Aldi develop in the coming year?

Channels: How many categories are in growth this year now Aldi and Lidl are in? Are shoppers still moving to discounters/cheaper options as the high cost of living eases?

Inflation: What has been the impact of easing inflation on growth rates? How are value and volume rates faring? How are brands and retailers responding and looking to reignite volume growth?

Innovation: Who is innovating to meet the demands of this new climate? As inflation eases and health concerns come to the fore, what are the priorities? Is value still a key driver of sales? Or are supplier and retailers looking particularly to promote lines that are healthier? And what is their preferred approach to health? Do they use the HFSS metric or UPF?

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