All Frozen articles – Page 61
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NewsGrocer 33: Helpful staff secure win for Tesco
This week's winner is Tesco in Burnage, Manchester. One assistant showed our shopper to the avocados with a big smile while another left her home shopping trolley to take him to the Birds Eye curry. The only downside was the Tilda rice being out of...
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Findus nabs Nestlé man for new Nordic role
Findus Group has set up a dedicated Nordic business unit and hired a senior executive from Nestlé to head up the new division.
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Retail Prices: Major brands squeezed by own label in fight for space
Several major brands slashed promotional activity in the past month. The big exceptions were Birds Eye, Lindemans and Pampers. Alex Beckett reports
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AF Blakemore hires McCain’s Bromwich as its sales director
Tony Bromwich has been appointed sales director at the wholesale arm of AF Blakemore & Son. Bromwich is to join at the end of the month from frozen specialist McCain Foods (GB) where he was retail sales controller.
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Kershaws launches veggie ready meals
Kershaws Quality Foods is launching its first range of frozen vegetarian ready meals this autumn under a cheeky twist on the 'I can't believe it's not butter!' banner. The chicken-style soya kievs, vegetarian bangers & mash and nut...
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Dr Oetker turns up its frozen pizza firepower
Dr Oetker is to set to bolster its dominance of the £377m frozen pizza market with two new propositions a range designed to lure consumers away from chilled pizza and a line boasting The X Factor. The Chicago Town owner is launching a...
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Now fish fingers face shock doc treatment
The fish finger could soon be the latest victim of a shock doc investigation into the food and drink industry.
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Sanderson takes on MD role at Findus Czech arm
Neil Sanderson, the man chosen last year to grow the Findus brand in the UK, has been appointed as MD of the group's Czech Republic and Slovakia business. Sanderson has been with Findus since February 2009, working as business unit...
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Toast Me! It’s a meaty version of the Pop-Tart
One of Germany's largest meat producers is looking to shake up UK frozen food with the launch of "the meat equivalent of the Pop-Tart" this autumn. Toast Me! a frozen meat snack that can be put into the toaster straight from the freezer...
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NewsGrocer 33: Asda beats competition by a fiver
With the greatest number of cheapest items (9) and a basket £5.10 cheaper than its closest rival, Asda held onto first place. Its Chicago Town pizzas, Heinz ketchup and Conference pears were all the cheapest, at £1.
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Birds Eye sizes up market for natural fish products
Birds Eye is investigating the market potential for a new range of natural fish and seafood products in the UK, less than a month after news emerged that it had called time on its Naked & Natural fish range. The frozen food...
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Focus On Home Baking: Four to watch
Dr Oetker is hoping to replicate the success of its ready-mixed Shake It pancake batters with two new cake mixes Fairy Cake and Chocolate Fairy Cake.
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NewsHot Topic: I can take or leave Marmite, but it's still my mate
There was more good news for Birds Eye this week, with Myleene Klass signing up to TV ads that will feature get fit exercises.
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NewsItalian job sees Birds Eye snatch frozen ops
As Birds Eye Iglo landed Unilever's Italian frozen food business this week, CEO Martin Glenn said strong backing in the City and a willingness to work jointly with Unilever in the future helped beat off competition from frozen food...
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Comment & OpinionEditor's Comment: Why no fanfare for Birds Eye's Italian swoop?
I want to tell you a story: I've called it The Tale of Two Equities.
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Focus On Lunchbox: Frozen takes on the food waste battle
Frozen food has a new weapon in its promotional arsenal the environment. As environmentalists try to highlight the detrimental impact of food waste, frozen food should be perfectly placed to promote its waste-saving potential.
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NewsUnilever sells Italian frozen arm to Birds Eye
Unilever is selling its Italian frozen foods business, Findus Italy, to Birds Eye Iglo for £688m.
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Birds Eye unveils chicken Bake to Perfection lines
Birds Eye is aiming to build on the success of its Bake to Perfection Fish range by expanding the concept into chicken. The four-strong range includes Garlic & Herb, Chasseur, Tomato & Basil and Red Wine & Mushroom variants,...
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Birds Eye unveils plan to drive sustainability
Birds Eye is rolling out a health and sustainability programme to drive supply chain efficiencies and educate shoppers about the benefits of frozen food. Forever Food is a five-year plan that will encompass all of Birds Eye's existing...
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Wedges get a share of the Film4 action
McCain is cementing its association with movie nights in through a new sponsorship with Film4. Running for the next 12 months from this weekend, McCain Wedges will feature in Film4 idents before and after the 9pm film. The ads portrayed...