All Frozen articles – Page 65
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Focus On Frozen Food: Four to watch
These miniature Yorkshire Puds picked up the top gong in the frozen savoury category at The Grocer Food & Drink Awards in February.
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Deals on frozen food hitting market share
There were 1,000 more promotions on frozen food in the year to May than last year across the big four retailers.Cut-price offers by retailers and manufacturers increased frozen food promotions to 6,707 [Assosia 52w/e 10 May]. A third of...
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Focus On Frozen Food: Frozen takes on the food waste battle
Frozen food has a new weapon in its promotional arsenal - the environment.
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Focus On Frozen Food: Beckham champions G03
Given that omega-based frozen food range GO3 bombed following a David Beckham-fronted launch in 2008, it seemed an odd partner choice for Young's.
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Birds Eye trio offer chicken snack meals
Birds Eye has introduced a trio of new products to the freezer aisle.
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NewsBaskin-Robbins enters Morrisons freezer aisle
Competition is hotting up in the freezer aisles as US ice cream giant Baskin-Robbins takes on Ben & Jerry's and Häagen-Dazs with its first range of premium ice cream tubs aimed at the multiples.
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Young’s G03 offers active kids a chance to meet Beckham
David Beckham is urging kids to get active in a new multimillion-pound marketing push to support this month's launch of the Young's GO3 frozen seafood range.
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Retail Prices: Birds Eye takes top spot as Cadbury reins back deals
Birds Eye has upped its promotional activity, reports Alex Beckett, but shoppers are being lured away from frozen by fresh and chilled deals
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Young’s signs up Beckham in GO3 partnership deal
David Beckham is back in the freezer aisle thanks to a new partnership deal with Young's, The Grocer can exclusively reveal. Findus Group announced this week that its Young's business had teamed up with the Beckham-fronted GO3 brand to...
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Birds Eye enlists help of ‘peculiar’ bear on frozen
Birds Eye is urging rival frozen food companies to follow its lead and boost investment in marketing, as it reveals its new £9m and “slightly peculiar” TV campaign voiced by Hollywood star Willem Dafoe.The frozen giant kicks off the…
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Seafood giants in new sustainability pledges
Seafood giants Birds Eye Iglo and Young's have announced parallel ethical commitments in a bid to ensure the sustainability of future fish stocks.
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Northumberland in tie-up with Harriott for frozen potatoes
Ainsley Harriott is to make his debut in frozen food by fronting a new range of potato products from Northumberland Foods.
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NewsMagnum Gold gives Unilever first-quarter boost
Upmarket new ice creams and shower products for older men helped first-quarter volume growth at Unilever – although European sales by value remained almost flat.
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Saucy Fish Co bags itself a range fit to take on frozen rivals
Seachill has launched a chilled rival to frozen cook-in-the-bag ranges from Birds Eye and Young's in a bid to take sales of its The Saucy Fish Co brand to £10m in its first year.
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Young’s fishy meals are now in the bag
Young’s is hoping to grow the frozen fish category with a new range of microwaveable products. The It’s in the Bag range comprises salmon pasta and seafood paella and targets consumers who want a quick and easy dish.
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Federici and Gelato Party set to ‘hijack’ election meetings
Luxury ice-cream brand Antonio Federici is gearing up for warmer weather with new listings, NPD, a £2m media investment and a spoof election-themed marketing campaign.Since its launch a year ago, the Antonio Federici range has only been...
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Findus Group names its new CSR director
Ian Hagg has been appointed to the new role of corporate social responsibility director for Findus Group.He will be responsible for ensuring sustainability remains at the core of all Findus Group activity.He joins from...
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Ben & Jerry’s: why so serious?
Sir, Is it my imagination or is Ben & Jerry's becoming an increasingly one-dimensional ice cream proposition these days, with its Fairtrade fixation?
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NewsWatch out, Ben & Jerry’s
R&R chief executive James Lambert tells Nick Hughes why he’s not afraid to gun for Unilever’s dominance in ice cream
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Makro adds frozen rolls to catering lines
Makro has launched a new frozen bakery range for its hotel, restaurant and catering customers.It includes bread rolls, ciabatta and panini, naan, pitta, scones and doughnuts. They are available part or fully baked.Makro said...