All Frozen articles – Page 65
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Picture This... Field marketing by Antonio Federici
Ice cream brand Antonio Federici is singing from the roof tops, or rather hay stacks, after scooping Best Ice Cream in the World gong at the International Ice Cream Consortium's 2009 Awards. Brothers Frank and Philip hit the headlines earlier this...
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Data reveals 30% fall in sales of Babylicious
Sales of Babylicious had slumped by almost 30% in the year leading up to the frozen babyfood company's fall into administration, The Grocer can reveal.Total sales of Babylicious and Kiddylicious frozen meals and baby snacks dropped 29.1%...
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Blind taste tests put frozen and fresh on a par
The frozen food industry has long said that frozen products taste as good as fresh – but now it claims to have scientific proof.
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NewsDavid Beckham to stand by calamity-hit GO3
GO3, the frozen food range fronted by David Beckham, recorded sales of just £600 in September, but the football superstar has promised to keep the faith as a series of disasters beset the brand.
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NewsSustainable scampi first for Young’s in wake of £1m outlay
Young's Seafood is introducing the first sustainable scampi to the freezer aisle, after a £1m investment to its key fishery on the Western Isles of Scotland. The Young's Premium Whole Isle of Lewis Scampi (rsp: £3.99) claims to be the the...
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Less packaging used for Young’s fish pies
Young's has relaunched its fish pies in lighter packaging to give the range an eco-friendly edge.The products, including old favourite Admiral's Pie, remain the same portion size but outer cartons have been reduced in weight to take the...
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NewsYoung’s challenges Birds Eye with new cook-in-the-bag fish
Young's has stolen a march on Birds Eye with the launch of the UK's first microwaveable cook-in-the-bag fish range. The four-strong range, which is launched next month, can be cooked from frozen in the oven or microwaved in four minutes ...
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Findus invests in NPD in bid to overtake Birds Eye
Findus UK has set itself the ambitious target of becoming the nation's number one frozen food brand within five years a feat that would require a thirteenfold increase in sales.
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Young’s launches first microwave fish finger
In what could be the fastfood breakthrough of the decade, Young's has launched the first microwaveable fish fingers, The Grocer can reveal.
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Birds Eye backs new Field Fresh range to beat Tasty Veg flop
Birds Eye is attempting to heat up the frozen vegetable category with Field Fresh, a new sub-brand it predicts will generate £15m sales in its first year.
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Onken ad campaign to promote flavours
Dr Oetker has launched a £500,000 advertising campaign for its Onken Fruit Big Pot yoghurts range. The three-month print campaign, which started on 31 August, will promote Onken's Big Pot fruit, wholegrain and limited-edition ranges. Two...
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NewsAcid Test: Ben & Jerry's Phish Food Frozen Yoghurt
Is the new phrozen yoghurt phantastic or does it phizzle out and phall phlat?
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NewsUnilever eyes ambient ice cream invention
Unilever, the company behind Ben & Jerry’s, Wall’s and Magnum ice cream, is developing an ambient ice cream in an attempt to reduce greenhouse gas emissions.
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Birds Eye’s frozen pasta range to refresh Italian
Birds Eye is hoping to emulate the success of fresh Italian pasta meals down the frozen aisle with a new range of microwaveable dishes that it claims are healthier than their fresh counterparts.The pouches, which hit shelves next month,...
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Aunt Bessie’s targets kids with new mini Yorkshire puddings
Aunt Bessie's is hoping to reinvigorate frozen Yorkshire pud sales with a range intended for midweek meals, rather than the traditional Sunday roast. The new Midweek Minis (rsp: £1.49 per bag of 18), which are smaller than the core Yorkshire...
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Aunt Bessie’s targets kids with new mini Yorkshire puddings
Aunt Bessie’s is hoping to reinvigorate frozen Yorkshire pud sales with a range intended for midweek meals, rather than the traditional Sunday roast.
The new Midweek Minis (rsp: £1.49 per bag of 18), which are smaller than the core… -
News
Will frozen still be hot when economy starts to recover?
Sales of frozen food have rocketed in the past year. But is its popularity sustainable, or will it end at the same time as the recession, asks Alex Beckett
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News
Frozen pea volumes up 4% on last year
Pea sales continue to rise as more consumers use it as an ingredient as well as an accompaniment. Value sales have risen 11% year-on-year to £216m [TNS 52w/e 14 June], with volumes also rising 2% to 122 million kg.
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Thrifty shoppers push frozen sales over £5bn
The frozen food renaissance has pushed sales through the £5bn barrier for the first time, new TNS figures show. Total frozen sales in the year to 14 June 2009 grew 6.3% to £5.1bn, according to the TNS Worldpanel data.
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Thrifty shoppers push frozen sales over £5bn
The frozen food renaissance has pushed sales through the £5bn barrier for the first time, new TNS figures show. Total frozen sales in the year to 14 June 2009 grew 6.3% to £5.1bn, according to the TNS Worldpanel data. Frozen meat and pizza...