All Frozen articles – Page 68
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NewsSustainable scampi first for Young’s in wake of £1m outlay
Young's Seafood is introducing the first sustainable scampi to the freezer aisle, after a £1m investment to its key fishery on the Western Isles of Scotland. The Young's Premium Whole Isle of Lewis Scampi (rsp: £3.99) claims to be the the...
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Less packaging used for Young’s fish pies
Young's has relaunched its fish pies in lighter packaging to give the range an eco-friendly edge.The products, including old favourite Admiral's Pie, remain the same portion size but outer cartons have been reduced in weight to take the...
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NewsYoung’s challenges Birds Eye with new cook-in-the-bag fish
Young's has stolen a march on Birds Eye with the launch of the UK's first microwaveable cook-in-the-bag fish range. The four-strong range, which is launched next month, can be cooked from frozen in the oven or microwaved in four minutes ...
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Findus invests in NPD in bid to overtake Birds Eye
Findus UK has set itself the ambitious target of becoming the nation's number one frozen food brand within five years a feat that would require a thirteenfold increase in sales.
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Young’s launches first microwave fish finger
In what could be the fastfood breakthrough of the decade, Young's has launched the first microwaveable fish fingers, The Grocer can reveal.
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Birds Eye backs new Field Fresh range to beat Tasty Veg flop
Birds Eye is attempting to heat up the frozen vegetable category with Field Fresh, a new sub-brand it predicts will generate £15m sales in its first year.
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Onken ad campaign to promote flavours
Dr Oetker has launched a £500,000 advertising campaign for its Onken Fruit Big Pot yoghurts range. The three-month print campaign, which started on 31 August, will promote Onken's Big Pot fruit, wholegrain and limited-edition ranges. Two...
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NewsAcid Test: Ben & Jerry's Phish Food Frozen Yoghurt
Is the new phrozen yoghurt phantastic or does it phizzle out and phall phlat?
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NewsUnilever eyes ambient ice cream invention
Unilever, the company behind Ben & Jerry’s, Wall’s and Magnum ice cream, is developing an ambient ice cream in an attempt to reduce greenhouse gas emissions.
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Birds Eye’s frozen pasta range to refresh Italian
Birds Eye is hoping to emulate the success of fresh Italian pasta meals down the frozen aisle with a new range of microwaveable dishes that it claims are healthier than their fresh counterparts.The pouches, which hit shelves next month,...
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Aunt Bessie’s targets kids with new mini Yorkshire puddings
Aunt Bessie's is hoping to reinvigorate frozen Yorkshire pud sales with a range intended for midweek meals, rather than the traditional Sunday roast. The new Midweek Minis (rsp: £1.49 per bag of 18), which are smaller than the core Yorkshire...
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Aunt Bessie’s targets kids with new mini Yorkshire puddings
Aunt Bessie’s is hoping to reinvigorate frozen Yorkshire pud sales with a range intended for midweek meals, rather than the traditional Sunday roast.
The new Midweek Minis (rsp: £1.49 per bag of 18), which are smaller than the core… -
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Will frozen still be hot when economy starts to recover?
Sales of frozen food have rocketed in the past year. But is its popularity sustainable, or will it end at the same time as the recession, asks Alex Beckett
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Frozen pea volumes up 4% on last year
Pea sales continue to rise as more consumers use it as an ingredient as well as an accompaniment. Value sales have risen 11% year-on-year to £216m [TNS 52w/e 14 June], with volumes also rising 2% to 122 million kg.
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Thrifty shoppers push frozen sales over £5bn
The frozen food renaissance has pushed sales through the £5bn barrier for the first time, new TNS figures show. Total frozen sales in the year to 14 June 2009 grew 6.3% to £5.1bn, according to the TNS Worldpanel data.
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Thrifty shoppers push frozen sales over £5bn
The frozen food renaissance has pushed sales through the £5bn barrier for the first time, new TNS figures show. Total frozen sales in the year to 14 June 2009 grew 6.3% to £5.1bn, according to the TNS Worldpanel data. Frozen meat and pizza...
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NewsCampaign Trail: Let's dance
The 'chicken dance' takes on a new meaning in Birds Eye's new TV ad for Reggae Reggae Chicken Chargrills. A spiced-up chicken's Jamaican dance causes a piece of plain chicken to put its back out as it copies the moves. The ad hits screens this week...
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Unilever ‘astounded’ by response to £1m Magnum promotion
Unilever insists it will definitely run another £1m prize-winning promotion for Magnum ice cream despite the fact that thousands of competition winners are having to wait for their prizes after it underestimated the "astonishing" scale of the...
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Booker unveils 49p Wall's Magnum rival
Booker is to launch a hand-held ice cream under its Euro Shopper own-label range this month.The Euro Shopper Classic, a vanilla ice cream coated with Belgian chocolate, is price-marked at 49p and will provide a profit on return of...
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Other Movers 20/6/09
Emma Knowler has been promoted to UK HR director at Birds Eye Iglo Group. Knowler joined the company a year ago and moves up from the role of senior HR business partner. She replaces Brian Murray, who has been promoted to European HR...