All Gen Z articles – Page 6
-
Analysis and FeaturesThe five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
-
NewsPop Tarts launches first UK campaign for 20 years, in the metaverse
Pop Tarts’ involvement in the game represents the first metaverse campaign by a Kellogg’s brand in Europe
-
NewsTesco selects winner of checkout voice TikTok competition
The voice of 27-year-old veterinary surgeon Izzy – who goes by @DogtorIzzy and @Dogtor_Who – is now live on self-checkouts across nearly all Tesco stores
-
Analysis and FeaturesA week of TikTok’s most watched foodie videos
Showcasing trends such as air fryer recipes and the ever-popular speculoos biscuit, the month’s top videos also reflect the changing season with warm, wintry dinners
-
NewsPaper-based pods for ‘next-gen’ Nestlé coffee machine
Billed as a ‘coffee shop at home’, the new Neo system tailors its brewing method to different recipes and preferences
-
Category ReportCould Alpro be usurped in plant-based milk? Plant-based milk category report 2022
The leading brand risks being dethroned as ambitious rivals use promotions, next-gen taste claims and sustainability credentials to grab share
-
Analysis and FeaturesHow Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
-
NewsDoritos adds pizza-inspired flavours to attract gen Z shoppers
It comes as part of a larger innovation push by PepsiCo to recruit younger shoppers to its snacking range
-
Comment and OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
-
NewsTesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
-
NewsSodaStream brings Pepsi Max Cherry flavour mix to the UK
One 440ml bottle of the flavour is claimed to make ‘up to nine litres’ of the soft drink
-
WhitepapersGen Z’s top 10 food & drink brands on TikTok – and what you can learn from them
The number of food and drink brands on TikTok has skyrocketed. The app has now become Gen Z’s go-to search engine and it’s transforming the digital customer journey. So, which food and drink brands are killing it on TikTok right now? Find out more below.
-
NewsLittle Moons taps blonde chocolate trend with latest mochi ice cream
The NPD combines caramelised white chocolate with a golden white chocolate gelato and caramelised white chocolate pieces
-
Comment and OpinionHow TikTok Shop could kickstart a live shopping boom for UK food brands
TikTok is already proving its influence over buying habits. Can brands capitalise on that via its dedicated shopping arm?
-
NewsTikTok selling fresh food for first time in UK
As of today (1 August), TikTok users can purchase fresh food on the platform from the relevant brand’s TikTok Shop page
-
NewsLittle Moons adds Iced Latte flavour to mochi ice cream range
Little Moons co-founder Howard Wong said the brand was “dedicated to our mission of shaking up the ice cream category”
-
Comment and OpinionDon’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
Retailers have yet to integrate shoppable short-form video content into their e-commerce or in-store media estates, says Matt Lee, MD at Capture
-
VideoWatch: Little Moons founders on their TikTok rise and running a business as siblings
Howard and Viven Wong picked up two awards at The Grocer Gold Awards 2022, for Brand of the Year and Entrepreneur of the Year
-
NewsChris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
-
WhitepapersThe Marketer’s Guide to TikTok. How CPG brands can reach a hyper-engaged audience
Product discovery has changed forever, and this is most evident in the CPG industry, where there’s increased fragmentation and reduced loyalty.