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Whether eaten on-the-go in fast-paced hybrid working or during a leisurely weekend gathering, the opportunities afforded by breakfast & brunch are multiple and diverse. Now, as retailers increasingly realise the occasion’s potential, different strategies to capitalise are coming to the fore and suppliers are stepping up to help.

From cereals to bakery, and healthy biscuits to overnight oats, discover how these feed into varied consumer needs and why social media’s growing influence is aiding inspiration and product discovery.

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