All Healthcare articles – Page 56
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Intensive Rescue gets a new look
The harsh winter has prompted Vaseline to revamp its Intensive Rescue range. The more "therapeutic" appearance better communicated the benefits of each product, said Unilever. A spokesman claimed that the 5.5% sales increase to £71.7m...
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Gillette’s ProGlide rakes in orders despite price tag
Gillette’s Fusion ProGlide razors landed in stores this week following an unprecedented number of orders but amid predictions from rivals that the high price tag could put men off the clean-shaven look.
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Focus On Infant Care: Widening the window of opportunity
The infant care market continues to grow, babyfood and drink in particular. But evidence from France suggests the category could be more than double the size. Jules Leyland reports
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Zilli gives babyfood the celebrity chef factor
Italian chef Aldo Zilli and serial entrepreneur and celebrity lawyer Dean Dunham have made a foray into the organic babyfood market, launching what they claim is the first celebrity chef-backed baby food range.
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Fisherman’s Friend in 145 year sales record
The ailing health of the nation has helped Fisherman's Friend haul in a record sales growth for December, according to the 145-year-old company. Sales of the lozenge brand were up 28.7% in the past month compared with December 2009,...
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Schwarzkopf in youth TV sponsor deal
Hair care brand Schwarzkopf has signed a deal with Channel 4 to sponsor a selection of its youth-orientated programmes next year. The seven-figure deal kicks off with Schwarzkopf's Got2be styling range sponsoring Famous and Fearless a...
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Campaign Trail: Halls Soothers’ saucy kiss
Cadbury is starting the new year in a saucy mood with the return of its steamy Halls Soothers advert, The Kiss. The £1m campaign marks the brand's first advertising since 2005 and the ad will be on air for three weeks from 3 January.
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GSK in £162m deal for Maximuscle maker
Lucozade maker GlaxoSmithKline is set to beef up its sports nutrition portfolio with the acquisition of Maximuscle owner Maxinutrition.
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Reckitt kicks off cold and flu season with £20m ad campaign
Reckitt Benckiser is spending a massive £20m on a new winter advertising campaign for its key cold and flu protection brands.
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Now is time for weight loss at Tesco
Scottish weight loss brand Now Slim has won listings for its products in Tesco, three years after it first approached the retailer. The Now Slim range, in Tesco stores across the UK now, consists of day and night capsules, "hunger strips"...
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Focus On Winter Remedies: Four to watch
Lemsip's latest cold and flu remedy allows consumers to choose how they want to take their medicine as a tablet or dissolved in water as a hot drink.
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Manflu drink gives comfort to ill males
Start-up company Manflu has claimed a market first with the launch of a male comfort drink to help soothe men with the sniffles. Manflu (rsp: £1.99), which is being positioned as "comfort and sympathy" in a bottle, is a natural...
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Focus On Winter Remedies: Branded remedies looking peaky
The downturn has persuaded consumers that they don’t need to cough up for expensive dedicated remedies and the major brands are starting to really suffer, says Michelle Perrett
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John Frieda launches first foam hair dye
John Frieda is making its hair dye debut with the UK's first permanent foam dye, which it claims is easier and faster to apply than existing formats. The range, which hits Tesco, Sainsbury's, Boots and Superdrug in mid-November and...
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Vaseline ups its lip service for autumn
Unilever has hailed its new Vaseline lip therapy sticks as the brand's most innovative launch since lip tins. The launch next month is being backed with a £1.3m campaign. A new variant Cocoa Butter is being added to the original, aloe...
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OFT fines Reckitt £10m for Gaviscon abuse
Reckitt Benckiser has been fined £10.2m by the Office of Fair Trading for abusing its market position to protect its Gaviscon anti-heartburn brand.
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Radox pokes fun at tacky world TV ads
Radox spoofs tacky TV advertising styles from India, Japan and the UAE in its new TV advert. The television and print campaign kicked off this week to support the launch this summer of Radox for Men. It takes a humorous look at...
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Tesco boosts pharmacy business with Viagra
Tesco is aiming to stimulate growth in its pharmaceutical business by selling Viagra.
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Retail Prices: Major brands squeezed by own label in fight for space
Several major brands slashed promotional activity in the past month. The big exceptions were Birds Eye, Lindemans and Pampers. Alex Beckett reports