All Healthcare articles – Page 67
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Gillette did a lot of shouting about the launch of Venus in
Primetime TV ad slots featuring the Banarama song Venus', ads in popular women's magazines, billboards, liveried buses, advertorials on women's web sites and extensive PoS promotions made up the bulk of its £15m support, which targeted the key...
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Sword is out to cut the x
The merger of Reckitt Benckiser household cleaning brands Dettol and Dettox is to get under way in June, with the Dettox products changing their names to come under the Dettol umbrella. The aim is to make the change gradual so as not to confuse...
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Macleans brushes up appeal to 40-somethings
GlaxoSmithKline claims to be breaking new ground in dental care by launching a toothpaste aimed at over 40s. It has embarked on an ambitious drive to give Britain's ageing population its own toothpaste with Macleans 40+. Phasing in from now, the...
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Macleans Ice Whitening toothpaste is back on TV from tonight
A second burst of Texan hoedown themed ads for Stagg Chili run until the end of April, aiming to focus attention on the brand's US credentials. A new £3.25m Shake your Tic Tacs ...
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After the cull, Unilever looks to remove the brand barriers
Health, hygiene and vitality will be Unilever's buzzwords in the future with a focus on stretching brands like Dove, Knorr and Slim Fast into new categories. Joint chairman Niall Fitzgerald said: "We have removed barriers to brand thinking and...
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P&G's swipe
Procter & Gamble looks set to add wet wipes to its Swiffer disposable duster range later this year. P&G would not confirm the move, but it is thought to be a bid to dent the Pledge and Dettol brands' dominance of the wipes sector and offset poor...
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Colgate's new sales chief
Mike Chatters has been promoted to sales director at Colgate-Palmolive. He replaces Martin Adkins who becomes sales director for Colgate-Palmolive in Australia. Chatters' previous job was as commercial manager at Colgate's Oral Care division where...
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Listerine beats bad breath Stateside with PocketPaks
EXCLUSIVE Simon Mowbray Pharmaceuticals giant Pfizer is attempting to lick bad breath with groundbreaking new oral care strips' which dissolve in the mouth. The company has launched PocketPaks a strip version of its bestselling Listerine...
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Freedom of HuggiesKimberly-Clark's Huggies nappies brand is
It has also upgraded two of its three Huggies nappy products. Rolling out now, improved Beginnings nappies (for 0-3 month-old babies) and Freedom nappies (four months+) both feature a new double action absorbent system that "draws wetness away from...
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Cussons splashes out £4m to help its refreshed Carex range
Cussons is slipping a £4m support programme for the first four months of 2002 behind its antibacterial handwash Carex. Activity starts with the launch of Portable Family Soft Wipes, three variants of Gentle Foaming Handwash, and 750ml Antibacterial...
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Personal wash remains the largest sector within toiletries,
Despite repackaging and new varieties from Pantene, major shampoo brands have been suffering at the hands of smaller players. Herbal Essences and Neutrogena have both experienced more than 20% growth. Wella launched Vivality in June, the first new...
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Beechams goes for a repeat of Elton
GlaxoSmithKline is to hit the airwaves again as part of a £4.1m campaign for its cold and flu remedy Beechams. A 30-second TV commercial for the brand, titled I'm Still Standing', gets a second season following a successful debut last year....
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Lemsip's outdoor appeal
Popular cold and flu remedy Lemsip is among the brands in the money this winter, getting its own £5 million advertising campaign. The majority of the figure will be spent on TV advertising, although outdoor posters and ads in women's magazines will...
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Two TV ads prescribed for Anadin as
big healthcare brands get winter push Simon Mowbray Consumers are to be bombarded with a multimillion pound round of advertising for major healthcare brands in the run-up to Christmas. Four key brands, all featured in these pages this week,...
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Panadol brings a rapid response to naughty goings on next do
GlaxoSmithKline puts its Panadol ActiFast painkiller on air next week in a £2m TV campaign. The company said the new advert was based on the idea of getting caught out while doing something quite unexpected. Mum is caught out when she dresses up...
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Listerine's tooth fairy flies instore for a free trial
A free trial programme for Tartar Control Listerine is running in major retailers until the end of the year. Borrowing the brand’s ad strapline Fight the tooth fairy’, consumers are encouraged to buy a 250ml bottle of the antiseptic mouthwash …
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Foamburst of launch support
Cussons is extending its Imperial Leather brand with the launch of Foamburst Cleaning Wash, a liquid soap for the bathroom. The newcomer, which comes in three variants, follows the Foamburst Shower Gel range onto the market. More than £1m has been...
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Xmas in the bathroom
Lever Fabergé has unveiled its gift set range for Christmas 2001. Lynx fans have nine gift combinations to choose from, ranging from £4.49 to £13.95. All fragrances are available and new Lynx hair and shaving ranges are included. There are four...
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Gum gets a healthy shine from Colgate's dental credentials
Mary Carmichael Colgate is set to become the first specialist oral care brand to take a bite out of the confectionery market, launching Colgate Advanced Action Dental Gum in the UK next month. The company revealed its plans as rival Procter &…
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Babies stand up for Pampers
Procter & Gamble is adding Easy Up pants a nappy designed so that 10 to 24-month-old babies can be changed standing up to its revamped Pampers nappies range. New Pampers, which replace the Pampers premiums line-up, is based on the three stages...