All Industry Insight articles – Page 10
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Comment & Opinion
The Oasis reunion is a golden opportunity for low & no-alcohol
Brands should inspire audiences to remain lucid enough to fully immerse themselves in the Oasis reunion, says Harry Wright, strategy director at Imagination
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Category Report
Whipped right up: Dairymen continental cheese category report 2024
A TikTok trend for whipped feta has seen it roll into the supermarkets. Mediterranean and served-hot cheese are also having moments
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Comment & Opinion
Panorama’s price match probe is misleading tosh
Customers are apparently far too stupid to realise Sainsbury’s £5 steaks aren’t on the same level as a trip to Gaucho
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Comment & Opinion
Augmented reality is going mainstream. Here’s what you should know
Digital product passports will soon become commonplace for modern shoppers, says Ruth Arber, head of fashion, retail and travel at Snap Inc
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Profiles
My food & drink job: Lucy Browne, recruitment manager, Planet Organic
‘I get to work with like-minded individuals who share a passion for health and sustainability’
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Comment & Opinion
Tesco ad does meal deal debates IRL
Our ad’s star posts about how his Tesco selection ‘slaps harder than ever’. Mild cringe
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Comment & Opinion
A Noble Water: gin history delves into booze’s role in London’s past
While certain chapters are clearly aimed at alcohol buffs, the text also offers a broader, revisionist look at gin’s role
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Promotional Features
Why trolleys and baskets matter more than you might think
Where first impressions count the most, the state of trolleys and baskets set an important tone.
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Profiles
Yeo Valley’s Andy Simpson on greenwashing, granola and Gascoigne
’I’d like to see legislation passed enforcing better action on the health of many food products – especially when selling them to kids’
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Comment & Opinion
The stark gap between climate awareness and action
The challenge is stark: 80% of fmcg CEOs recognise climate change poses a significant risk yet only 20% are taking decisive action, says Kate Cawley, founder of Future Food Movement
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Comment & Opinion
What Gen Z students really want from grocery
Retailers seem to be hoping Gen Z will conform to the same shopping habits as our predecessors – but that isn’t going to wash, says Freddie Finlay, final-year Oxford University undergraduate and intern at The Category Management Company
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Analysis & Features
The UK’s 10 favourite chocolate brands 2024
A global shortage of cocoa, triggered by adverse weather, has pushed up chocolate prices. But which brands are Brits still willing to fork out for?
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Comment & Opinion
Why the summer of sport wasn’t enough to boost grocery
Weather influences not just what we buy and how much – but also where we shop, says Alex Lawrence, senior strategic insight director at Circana
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Category Report
Chocolate trends 2024: The rise of the ultra-posh chocolate
Imaginative, fancy NPD is aiming to revive flagging chocolate volumes. Who’s leading the way in lavish flavours and formats?
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Profiles
My organic food job: Alicia Madeley, marketing executive, Pip Organic
For Organic September, Alicia shares her hands-on approach to brand development and consumer engagement in the organic sector
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Whitepapers
Consumer horizon: insights shaping the industry
Download this whitepaper to discover the key trends shaping grocery retail, product innovation, and consumer behaviour for 2024 and 2025
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Comment & Opinion
How to prepare for 2024’s ‘tale of three Christmases’
Three main cohorts are presenting themselves this Christmas - but they are united on some fronts, says Mail Metro Media’s Luke Hand
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Comment & Opinion
Morrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
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Comment & Opinion
Don’t be a butterfly, hit the big tasks with a 20-minute focus
We can definitely focus for 20 minutes. Proven research tells us this. The rest is up to you
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Comment & Opinion
How to break the rules of hiring – and attract the best talent
Creating new job titles attracts a broad range of impressive candidates, says Bold Bean Co’s Amelia Christie-Miller