A McCain Micro Chip for adult appetites ­ the Mega Micro Chip ­ is due to hit freezers in time for National Chip Week, February 19 - 26. A £3m campaign of TV, radio and press ads and new media support will kick off then, along with instore sampling. The Mega chip roadshow will visit London, Leeds, Manchester and Newcastle. Price promotions will run throughout February. Rsp: 99p, 220g. {{P&P }}

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