Long reads – Page 285
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Analysis & Features
CASH heaps pressure on suppliers with sugar switch
Sugar is being portrayed as the new demon, but is the latest campaign from NGOs based on common sense or “snake oil science”?
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Analysis & Features
Why Horsegate is yesterday's news
One year on, Horsegate is as good as forgotten. How has public confidence been restored?…
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Analysis & Features
What's the long-term impact of Horsegate on suppliers?
Consumers may have moved on from Horsegate, but the legacy for the supply chain could be more permanent
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Analysis & Features
Horsegate scandal: why are the criminals still at bay?
No companies or individuals have yet been prosecuted over Horsegate, while private litigation is thin on the ground…
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Analysis & Features
Yakult - Every Day is a Yakult Day
You’d think its frankness about being full of bacteria (especially “live bacteria”) would put people off…
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Analysis & Features
Casillero del Diablo - Wine Legend
‘Cinematic’ is the best word to describe wine brand Casillero del Diablo’s bombastic and brilliant ad
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Analysis & Features
Cow & Gate - Supergroup
A cabal of adorable toddlers are set loose in a recording studio
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Analysis & Features
Andrex - Stop Rollaphobia
This ad for Harpic Power Plus toilet cleaner kept its tongue firmly enough in its cheek to avoid causing offence
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Analysis & Features
Harpic Power Plus - Fireman
This ad for Harpic Power Plus toilet cleaner kept its tongue firmly enough in its cheek to avoid causing offence
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Analysis & Features
E-lites - What Are You Missing?
E-Lites illustrated its wonderfully simple concept - don’t miss a thing because you can smoke e-cigarettes inside! - with a dancing baby
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Analysis & Features
Yorkshire Tea - Everything Stops For Tea
What’s more British than cricket, a brass band, a village green, an ice cream van, an air display team and a nice hot cup of tea?
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Analysis & Features
Robinsons - Pals
This slightly twee ad purports to show two best ‘pals’ larking around all day
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Analysis & Features
Lucozade Sport - Last Men Standing
This ad is filmed in a stylish, stop-start way that delivers its sport-focused message perfectly
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Analysis & Features
Old El Paso - Together is Bueno
Mexican movie tough guy Danny Trejo was perfectly cast as Old El Paso’s fajita-making mobster patriarch
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Analysis & Features
Birds Eye - Rice Fusions
Clarence, the slightly creepy polar bear, has been back in action for Birds Eye this year with an ad for the brand’s rice-and-veg mixes
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Analysis & Features
Whiskas - Big Cat Little Cat
Whiskas set out to show domestic and big cats share the same natural instincts in this ad
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Analysis & Features
Marmite - End Marmite Neglect
Marmite likes to flaunt its tagline ‘love it or hate it’, and this year it extended its high-risk strategy to its spoof ad campaign
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Analysis & Features
FryLight - Ballerina
There’s a touch of TV’s Wonder Woman about this ad, in which a cook transforms into a ballerina by spinning around a few times
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Analysis & Features
Pampers - Baby Dry
This ad is a little coy. On the face of it, it is telling parents their little loved ones will wake up feeling rested…
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Analysis & Features
Vanish - Tip Exchange
Vanish has managed to reinvent the usual laundry advertising clichés