Long reads – Page 67
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Analysis & Features
How and why fmcg brands got political
With social media affording more space than ever before for food and drink brands to have a ‘voice’, an increasing number are speaking out on political issues. So what are the benefits – and how can it backfire?
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Analysis & Features
How the food industry is fighting childhood hunger
It took a Manchester United footballer to force the government to extend free school meals during the pandemic. The food industry has been just as eager to help – but how much can it change by itself?
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Analysis & Features
Five key takeaways from the NFU conference
The annual food producer’s conference took place on Tuesday (23 February)
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Analysis & Features
What purchase intent tells us about how supermarkets have fared in the pandemic
New research by merchant payment provider Dojo has analysed the performance of various UK industries through the pandemic. So how did supermarkets fare?
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Analysis & Features
Roadmap out of lockdown: the industry reacts
Industry figures share their reactions to Boris Johnson’s roadmap out of lockdown
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Analysis & Features
Weetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
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Analysis & Features
The tech that can keep Brexit Britain connected
As red tape and delays threaten the efficiency of cross-border trade, how is technology keeping Britain moving?
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Analysis & Features
Five western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
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Analysis & Features
Livestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
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Analysis & Features
What Virgin Wines £100m public listing tells us
Private interest in Virgin Wines was thought to be strong, but the group is going public instead
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Analysis & Features
What does ‘better’ meat and dairy production and consumption look like?
A new report claims to show how retailers can make meat ‘better’
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Interviews
Heinz bigwig Jojo de Noronha on making Beanz the new avocados
Kraft Heinz’s Northern European president wants to ’liberate’ Beanz – and it’s part of a bold new strategy for the company
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Analysis & Features
Ten vegan chocolate eggs launching for Easter 2021
As Easter approaches, we take a look at the new dairy-free eggs on offer
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Analysis & Features
The best Chinese supermarkets across the UK
Gong hei fat choy! In celebration of the Lunar New Year, here’s our pick of the biggest and best Chinese supermarkets from across the UK
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Analysis & Features
How can the UK be more self-sufficient in food?
As Brexit and climate change threatens UK food imports, self-sufficiency is down. Could new attitudes and tech change food policy?
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Analysis & Features
What’s the outlook for key food commodities in 2021?
With Brexit disruption and the pandemic contributing to a volatile market, what’s the outlook for key food commodities this year?
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Analysis & Features
Will Covid recovery mark an overhaul of our food production?
Two landmark reports say time is running out for change – but 2021 could be a turning point
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Analysis & Features
Marketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
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Analysis & Features
Cornershop: inside a store designed for the post-Covid world
Capgemini, SharpEnd and The Drum have teamed up to open ‘Cornershop’, a real store that tests out a digital retail future – with contactless coffee and tailored dietary recommendations
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Analysis & Features
Five healthier products launching for Pancake Day 2021
These new launches include vegan, sustainably-sourced and protein-packed options for a more virtuous Shrove Tuesday