Long reads – Page 200
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Analysis & Features
Is dairy free ice cream a flash in the pan?
The free from market is in healthy growth but is there a real opportunity for dairy free in the ice cream aisles
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Analysis & Features
Revealed: The hottest ice cream launches of 2015
With the help of IRI, we’ve crunched the numbers on ice cream’s biggest innovations in 2015. So who’s made the top three?
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Analysis & Features
Ice cream brands slash ad spend by 11.8%
The category’s biggest advertisers splashed out £13.9m on traditional advertising as Magnum cut spend by nearly half
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Analysis & Features
GPI: Morrisons cuts hard again but deflation is now easing
The Grocer Price Index, collated by Brand View from more than 61,000 items across the big four, inched down –2.8% in the month to 1 April
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Analysis & Features
Manufacturers urged to lock in low dairy prices
Food manufacturers keen to take advantage of low global dairy prices should act quickly and buy now
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Analysis & Features
Can Tesco whet appetites for paying by mobile phone?
Though use of Apple Pay has been slow, Android and Samsung have both announced new apps in recent weeks
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Analysis & Features
How 2 Sisters/Dunbia will reshape red meat supply
What would the merger mean for both parties and the red meat market as a whole?
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Analysis & Features
Can convenience cover the cost of the national living wage?
Nine months after the chancellor first announced a higher wage for British workers it’s time for c-stores to pay up
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Analysis & Features
National Convenience Show 2016
As the mults muscle in on convenience, indies need to up their game. NCS shows how they can win
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Analysis & Features
Trufflehunter: digging for white truffle treasures
A truffle costing £2,000/kilo? At first Nigel Whitehouse thought it must be a joke. But now he’s taking it seriously
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Analysis & Features
Vanilla price rockets as yields shrink and demand grows
The cost of vanilla has skyrocketed over the past 12 months
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Analysis & Features
Britain's 100 biggest fmcg advertisers
In 2015, fmcg advertisers splashed out on both traditional and digital. Should they take a more holistic approach?
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Analysis & Features
As BHS is saved, doesn't it just show rents are too high?
Blaming landlords isn’t fair. In fact, despite the growth of online shopping the high street is increasingly healthy
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Analysis & Features
Farms range provenance is 'very very clear' says Tesco
Tesco UK CEO Matt Davies defends new Farm brands after attacks
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Analysis & Features
10 Things You Need To Know About... Soft Drinks
In the latest instalment of our series of digital features we reveal what consumers really think about the soft drinks tax and how concerns over sugar are already impacting the category
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Analysis & Features
More than half of Brits support sugar tax... but will it work?
As the taxman chases soft drinks, a poll for The Grocer raises questions over how effective the sugar levy will be…
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Analysis & Features
Creative challenge: can sugar be a virtue for soft drinks?
Can energy drinks be advertised without boobs and extreme sports? Is there such as thing as a relaxation drink? And can sugar ever be a virtue? We’ve asked creative agency RPM to find out…
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Analysis & Features
Has the great sugar cull been enough to rescue kids drinks?
Last year Tesco delisted a raft of added-sugar kids’ fruit juice drinks. So what impact has this had on sales?
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Analysis & Features
Spar buyer: 2015 was a 'wake-up call' to soft drinks industry
Nichola Borg expects full-sugar drink ranges to reduce earlier than expected following the Chancellor’s sugar tax announcement
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Analysis & Features
Pepsi Max Cherry sweetens sales in sugar-battered market
No sugar Pepsi Max delivers 12.4% growth for Britvic as rival Coke’s sales go flat